PPC ads can boost awareness by 80%. That was true in 2020, and the case for pay per click has only gotten stronger since. Global PPC spend has climbed to roughly $306 billion in 2026, up about 11% year over year, making paid search the largest single category of digital advertising worldwide. Google Search advertising
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Video content can be a great way to learn more about digital marketing and that’s truer now than it was when this list was first written. HubSpot reports that 76% of marketers now post video content on YouTube, and 60% use video clips to drive traffic back to their website, while YouTube has become the
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Social media is ever changing and can be hard to keep up with, but knowing what’s fresh when it comes to social media marketing is a must to keep a digital presence. That was true when this guide was first published, and it’s even more true today: more than 5.2 billion people actively use social
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55% of people around the world watch videos online every day. By creating a strong video marketing strategy, you can expand your reach and get your brand in front of new customers. Otherwise, you could end up missing out on potential opportunities. Video marketing is becoming one of the top strategies for business growth. With
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Believe it or not, we’re already rounding the first base in the great baseball game that is the calendar year, and 2019 has some exciting graphic design trends on the horizon. So if you’re a web designer looking to update the look of your site or sites to stay cutting edge and on trend, here
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As a manager or business owner, you likely understand that your website is one of the most important components of your marketing plan and that’s even truer today than it was a few years ago. In today’s fast paced world, most business searching is done online, and the balance of power has tipped decisively toward
If You Think That Adding a Blog Won’t Help Your SEO, You’re Wrong Read More »
Starting a business can feel expensive and stressful. Business owners naturally want to save money wherever possible. However, cutting costs on website design can hurt your business. A strong website remains essential for attracting customers. This was true when we first wrote this article. It matters even more in 2026. About 532,000 new U.S. business
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Maybe you’re about to launch a business. Or, maybe your business has operated for years, but your online presence remains limited. You may only have a splash page or a social media profile instead of a real website. Either way, you’ll want to keep in mind that an SEO optimized website is a must have
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When trying to rank your website in a search engine, focus is everything, but what you focus on has changed more in the last three years than in the previous decade combined. Back when this idea first mattered, the advice was simple: stop obsessing over a single keyword, because without the right focus, you were
Put Your Focus On Searched Topics, Not Keywords Read More »
The most important part of a company’s online strategy has always been its website. The statement carries more weight than ever. A website no longer competes only against other websites. It also competes with AI Overviews, ChatGPT Search, Perplexity, and Gemini. Customers may now find answers without ever visiting a company’s website. Industry data shows
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