digital marketing channels

AI Overviews vs AI Mode: What SEOs Actually Need to Optimize For in 2026

1 Comment / AI Rebranding, Branding, Content Development / /

The loudest claims about AI search are also the least supported: “SEO is dead,” “you need GEO instead,” “citations are the new rankings.” Google’s own guidance contradicts the first two outright, and the third and fourth go beyond the evidence. Google’s current guide on generative AI features says SEO best practices remain relevant. Its stated

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VoIP & UCaaS Solutions for Denver Businesses

Branding, Digital Marketing Strategy, Marketing / /

Modern Business Communications in Denver For decades, a business phone system meant a closet of equipment, a bundle of carrier lines, and desk phones wired to a wall jack. Many organizations still run that way, and for some it works well. But the way people work has shifted. Employees split time between offices, homes, and

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How to Make Your Website More Citable by AI Search Engines

1 Comment / Branding, Local SEO Company, Search Engine Optimization / /

AI answers now sit above, beside and sometimes in place of the classic results page. Google runs AI Overviews and AI Mode. Microsoft’s Copilot and Bing’s AI summaries cite web pages as sources. A growing set of assistants retrieve web content in ways their makers document only in part. For site owners, the question has

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GEO vs SEO: What Google Actually Says About AI Search

1 Comment / Branding, Content Development, Search Engine Optimization / /

Google Search Central published a guide to optimizing for generative AI features. It addresses the acronyms head on: from Google’s perspective, “AEO” and “GEO” describe work that is “still SEO.” Within months, Google had also shipped a Search Console report for AI features, and Bing had launched its own citation report. Meanwhile, an industry of

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E-E-A-T for Medical Websites: How to Build Trust and Credibility

Digital Marketing Strategy, Marketing, Search Engine Optimization / /

People search for health information when they are worried, in pain, or about to make a decision: whether a symptom needs urgent care, whether a treatment is worth its risks, which clinic to book. Health content that is wrong, outdated, or written to sell rather than inform can lead to delayed care, unnecessary anxiety, or

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PPC Strategy Trends in 2020 Every Business Owner Should Know About

Branding, Content Development, Digital Offers / /

PPC ads can boost awareness by 80%. That was true in 2020, and the case for pay per click has only gotten stronger since. Global PPC spend has climbed to roughly $306 billion in 2026, up about 11% year over year, making paid search the largest single category of digital advertising worldwide. Google Search advertising

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Top Video Marketing Trends In 2020 You Need To Be Aware Of

Branding, Content Development, Digital Marketing Strategy / /

By the end of this year, video content is expected to account for 80% of all website traffic. If you’re not rolling, you’re missing out on a chance to reach customers. Video marketing can help you boost your brand, connect with your audience, and increase sales! Staying up to date with the latest video marketing

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The Ultimate 5 Graphic Design Trends That Will Dominate the Web In 2019

Branding, Content Development, Website Design / /

Believe it or not, we’re already rounding the first base in the great baseball game that is the calendar year, and 2019 has some exciting graphic design trends on the horizon. So if you’re a web designer looking to update the look of your site or sites to stay cutting edge and on trend, here

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