By 2026, a business’s Google Maps profile will often be more important than its website. A user opens Google Maps, checks the rating, reads a few reviews, and makes a decision in seconds. This means that this is where the first evaluation of a business takes place, before visiting the website and contacting a representative. […]
Low Ratings On Google Maps: How Much Money Does a Company Lose Monthly? Read More »
According to the U.S.Bureau of Labor Statistics, by 2024, a quarter of the U.S. workforce will be over the age of 55, and of these, a third will be 65 or older. Therefore, effectively managing an aging workforce is an essential issue for all businesses, but for small businesses, it can be especially important. One
How can small businesses stay competitive with an aging workforce? Read More »
It may seem like your intuition is the best guide when it comes to marketing your business. While that’s true in some instances, there are other times when it’s best to take a close look at the research that can direct you in the right direction. One area that might require some extra thought is
The Psychology of Color in Marketing (And How It Applies to Your Website) Read More »
If you haven’t defined your target market, you may be missing key opportunities. If you know who you’re marketing to, you can employ tactics like search engine optimization and maximize your website design to speak to them more directly. Why is knowing how to define your target market crucial and how do you do it?
How to Define Your Target Market and Why It’s Important Read More »
Your brand won’t go far at all unless you have the digital marketing muscle behind it that will help you stand apart. The best step you can take is to reach out to a digital marketing agency that can assist you with whatever kind of work you need. However, you should vet them to the
5 Key Marketing Questions To Ask A Digital Agency When Hiring Them Read More »
