AI answers now sit above, beside and sometimes in place of the classic results page. Google runs AI Overviews and AI Mode. Microsoft’s Copilot and Bing’s AI summaries cite web pages as sources. A growing set of assistants retrieve web content in ways their makers document only in part. For site owners, the question has
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Google Search Central published a guide to optimizing for generative AI features. It addresses the acronyms head on: from Google’s perspective, “AEO” and “GEO” describe work that is “still SEO.” Within months, Google had also shipped a Search Console report for AI features, and Bing had launched its own citation report. Meanwhile, an industry of
GEO vs SEO: What Google Actually Says About AI Search Read More »
Having a difficult time attracting locals to your business? There’s a chance they don’t even know who you are! Without a strong search engine optimization (SEO) strategy, consumers will fail to find your business online. SEO can help put you on the map! In the case of local SEO, that’s literal. Local SEO helps you
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The SEO industry is growing and advice changes year after year. If you want to improve your website’s SEO and standing, one of the best ways to do so is to increase domain authority. What is domain authority and how does it influence your site’s SEO? In a nutshell, domain authority is an assessment
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If you’re just starting out your SEO journey, you’ve probably come across the terms “paid search” and “organic search.” These are two terms that work hand in hand to hold your SEO campaign together. That said, they’re two different ways to achieve the same goal. We’re going to discuss the ideas of organic search vs
Organic Search vs Paid Search: What’s the Difference? Read More »
SEO is always changing. You have to stay ahead of the curb when it comes to SEO because it can dramatically change your business. It can change how many leads you bring in each month, how many conversions there are, as well as drastically change the outlook of your business. This is why it’s important
5 SEO Trends in 2020 You Should Know About Read More »
As a manager or business owner, you likely understand that your website is one of the most important components of your marketing plan and that’s even truer today than it was a few years ago. In today’s fast paced world, most business searching is done online, and the balance of power has tipped decisively toward
If You Think That Adding a Blog Won’t Help Your SEO, You’re Wrong Read More »
Maybe you’re about to launch a business. Or, maybe your business has operated for years, but your online presence remains limited. You may only have a splash page or a social media profile instead of a real website. Either way, you’ll want to keep in mind that an SEO optimized website is a must have
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In the world of SEO, there are a number of different “terms” that apply to online marketing, and in 2026 that vocabulary has only gotten bigger, GEO, AEO, AI Overviews, topical authority, but two phrases remain more foundational than any of the new acronyms: “white hat” and “black hat.” When someone refers to “white hat”
3 Great White Hat SEO Techniques: With Denver Digital Read More »
SEO vs PPC, which is the better investment? This question has been hotly debated in the digital marketing world for well over a decade, and heading into 2026 it’s only gotten more consequential. Search Engine Optimization (SEO) and Pay Per Click (PPC) take two very different approaches to improving a company’s online marketing presence, and
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