Content Development

AI Overviews vs AI Mode: What SEOs Actually Need to Optimize For in 2026

AI Rebranding, Branding, Content Development / /

The loudest claims about AI search are also the least supported: “SEO is dead,” “you need GEO instead,” “citations are the new rankings.” Google’s own guidance contradicts the first two outright, and the third and fourth go beyond the evidence. Google’s current guide on generative AI features says SEO best practices remain relevant. Its stated

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GEO vs SEO: What Google Actually Says About AI Search

Branding, Content Development, Search Engine Optimization / /

Google Search Central published a guide to optimizing for generative AI features. It addresses the acronyms head on: from Google’s perspective, “AEO” and “GEO” describe work that is “still SEO.” Within months, Google had also shipped a Search Console report for AI features, and Bing had launched its own citation report. Meanwhile, an industry of

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Multimodal SEO: How to Optimize for Google Lens, Circle to Search & Image Based Queries

Branding, Content Development, Digital Marketing Strategy / /

Search stopped being a text only channel a while ago, but until this month there was no way to prove it inside your own analytics. Google split its Search Console Performance report into two buckets “Web: text based” and “Web: multimodal” giving site owners their first first party view of traffic that starts with a

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How To Write The Best Content For Your Target Audiences

Content Development, Digital Offers / /

Your target audience is more likely to stick with your company if they see you posting content they are interested in. How do you know what the best content for your customers is? Focus on the customer Everything your company does should be for the customer. They need to be satisfied with your services and

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PPC Strategy Trends in 2020 Every Business Owner Should Know About

Branding, Content Development, Digital Offers / /

PPC ads can boost awareness by 80%. That was true in 2020, and the case for pay per click has only gotten stronger since. Global PPC spend has climbed to roughly $306 billion in 2026, up about 11% year over year, making paid search the largest single category of digital advertising worldwide. Google Search advertising

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Top Video Marketing Trends In 2020 You Need To Be Aware Of

Branding, Content Development, Digital Marketing Strategy / /

By the end of this year, video content is expected to account for 80% of all website traffic. If you’re not rolling, you’re missing out on a chance to reach customers. Video marketing can help you boost your brand, connect with your audience, and increase sales! Staying up to date with the latest video marketing

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5 Digital Marketing Channels on YouTube You Should Be Subscribed To

Branding, Content Development, Digital Marketing Strategy / /

Video content can be a great way to learn more about digital marketing and that’s truer now than it was when this list was first written. HubSpot reports that 76% of marketers now post video content on YouTube, and 60% use video clips to drive traffic back to their website, while YouTube has become the

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Social Media Marketing Best Practices to Follow in 2020

Branding, Content Development, Digital Marketing Strategy / /

Social media is ever changing and can be hard to keep up with, but knowing what’s fresh when it comes to social media marketing is a must to keep a digital presence. That was true when this guide was first published, and it’s even more true today: more than 5.2 billion people actively use social

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