The Psychology of Color in Marketing (And How It Applies to Your Website)
It may seem like your intuition is the best guide when it comes to marketing your business. While that’s true in some instances, there are other times when it’s best to
How to Define Your Target Market and Why It’s Important
If you haven’t defined your target market, you may be missing key opportunities. If you know who you’re marketing to, you can employ tactics like search engine optimiza
The Importance of White Space in Advertising
With advertising, you only have a limited amount of space and characters to say what you need to say. Therefore, it would make sense that you should include as much information as
How to Promote Your Business With Branded Hashtags
Hashtags pop up all over social media. In essence, it’s a way for people to identify their posts as relevant to a specific topic. For example, a fan of Game of Thrones might
Best Online Marketing Tools: Free Resources to Boost Your Marketing Game
The best online marketing tools can help make your work easier. It can save time and money. However, you don’t want to choose the next shiny marketing tool. You want to cho
The Ins and Outs of Display Advertising
In a world where everything has gone digital, your business needs to fall in line or die. It’s harsh, but it’s the truth. So where do you start? Well, one critical junc
What Is a Sales Funnel and How to Optimize It
Whether or not you use the term, every business that sells a product or service uses some kind of sales funnel. But what is a sales funnel? Generally speaking, it’s the route
5 Reasons Your Business Should Be Using Google Adwords
Google Adwords are profitable for businesses. Stats show that businesses earn $2 for every $1 they spend. Although it’s isn’t a fact, it does reveal how profitably Goog
How AI Is Reshaping the Digital Marketing Landscape
We can no longer say that artificial intelligence is the next big thing because it’s happening now. It’s big right now, and it’s already reshaping the digital marketing lands
5 Key Marketing Questions to Ask a Digital Agency When Hiring Them
Your brand won’t go far at all unless you have the digital marketing muscle behind it that will help you stand apart. The best step you can take is to reach out to a digita
