Instagram may seem like an enigma to many businesses that haven’t quite conquered the platform just yet. There are sporadic timeline posts and an algorithm that seems to change every day. A lot of companies feel like they’ll never break the code to success on this social media marketing. However, there are some key factors […]
A Beginner’s Instagram Guide: How to Market on the Platform Read More »
Hashtags pop up all over social media. In essence, it’s a way for people to identify their posts as relevant to a specific topic. For example, a fan of Game of Thrones might include #GoT in a show-related post. Then, that post shows up if anyone searches for that hashtag. Businesses can also use branded hashtags
How To Promote Your Business With Branded Hashtags Read More »
Close to half of the global population has a Facebook account. If you aren’t harnessing its power, you’re missing out on a huge number of potential customers. Yet what secrets are there to creating Facebook content? What do you need to know about managing a Facebook page? What sort of content will convert readers to
5 Tips For Building Your Brand Through Facebook Content Read More »
When trying to rank your website in a search engine, focus is everything, but what you focus on has changed more in the last three years than in the previous decade combined. Back when this idea first mattered, the advice was simple: stop obsessing over a single keyword, because without the right focus, you were
Put Your Focus On Searched Topics, Not Keywords Read More »
As a business owner, you probably realize the importance of driving web traffic to your website. That principle has remained the same, but the stakes have grown higher. Having a website isn’t enough. If Google doesn’t rank it on the first page or AI answers don’t mention it, your audience may never see it. In
Why blogging is beneficial for SEO Read More »
In our last blog post, we talked about the number of times you should be posting to your social media accounts each day. To recap traditional baselines, a standard cadence often looks like posting on Facebook and LinkedIn once a day, on X (formerly Twitter) 2 to 3 times per day, and roughly 1 to
When Are the Best Times to Post on Social Media Read More »
