Top Tips for Creating Web Content That Converts
Content is everything for a small business these days.
Whether it’s written content, video, or social media posting, your content is how you build your customer base and let them get to know you. It helps you create a reputable brand and makes the digital marketing side of your business run.
But, how do you know if your content strategy is actually working? In this post, we’re going to give you a short guide for creating web content that converts. After all, if your content isn’t bringing in customers, then what are you putting all of that effort in for?
Build a Content Team
The days of running content with one or two people doing it part-time are gone. To truly succeed with your strategy, you need a dedicated team of folks analyzing trends and formulating plans. Content is a 24/7 thing now.
You want creative people that have multi-faceted skill sets. People that can write engaging copy with an understanding of SEO, shoot and edit videos, and understand the ins and outs of social media are more in demand than ever.
Come Up With Short Term and Long Term Goals
Sit down with your content team and write down long-term goals, then pepper in short-term ones to hit along the way. Maybe a major goal is that you’re trying to double your conversion rates from your blog posts. You can do that and also hit smaller goals, like broadening your range of topics, at the same time.
Being able to tick off little achievements every week will boost morale and turn the culture into a winning one. That way, it won’t be so surprising when you start to achieve those more grandiose goals.
Understand Your Audience (And Your Desired Audience)
The best way to bring in qualified leads is by understanding who your current customers are and who your desired customer base is. The more you know about them, the more you can do to appeal to them on a regular basis.
Keep an eye on social media engagement and don’t be afraid to ask your customers if they like what they’re seeing. It’s the best and quickest way to do more of what works and get rid of what doesn’t.
Vary the Content
Don’t be afraid of using multiple content streams. Your blog might be working just fine, but it’ll be a whole lot more successful when it’s working in conjunction with your YouTube channel and your Instagram account.
Content comes from many different places these days and people like to see a company they like from different angles. Use what’s available to you and start converting customers from many platforms instead of just one.
Reassess Your Web Content Constantly
Creating web content that works and drives sales isn’t easy. If you allocate the proper resources, however, you can bring in a ton of leads and increase your conversion rates in ways you never thought possible. A little creativity goes a long way.
At Denver Digital, we understand the importance of web design, SEO, and content marketing. Contact us today to find out how we can help your business make more out of your web content.