5 Tips to Increase Domain Authority of a Website
The SEO industry is growing and advice changes year after year. If you want to improve your website’s SEO and standing, one of the best ways to do so is to increase domain authority. What is domain authority and how does it influence your site’s SEO?
In a nutshell, domain authority is an assessment of how relevant your website is to a certain industry. If it’s an authoritative source with lots of links and resources, your site authority will be higher.
One surefire way to improve your authority is to have good, well-researched content. We’ve already shown you how to create content that converts to sales, but there are other steps you can take too.
Ready to learn more about domain authority and how you can make it better? Then read on and enjoy more visits to your site!
1. Check Your Domain Authority
Before you attempt to increase domain authority you need to establish how authoritative your website is at present. To check your domain authority, you can use any number of different SEO tools, such as Ahrefs Site Explorer.
Domain authority will be displayed as a number between 1 and 100. The higher the number, the more domain authority you have and the higher you will rank. A quick note: you’re very unlikely to have a domain authority of 100 unless you’re a news organization, government body, or another such huge website.
Once you know your domain authority, you can take action!
2. Increase Domain Authority With a Good Link Profile
One thing that you will need to do to increase domain authority is to be linked to from other high authority sites. There are a couple of ways to do this:
- Have excellent, well-researched content on your site that other sites will link to
- Publish guest posts on high-authority sites that link back to yours
3. Have a Relevant Domain Name
The domain name of your site should be relevant to the industry that you are targeting. For instance, if you are a car dealership, you will need to have “vehicles,” “cars,” or the name of your manufacturer in your domain name.
This is very important for SEO. If your site needs to move to accommodate it, it could be a step worth taking.
4. Include Internal Links
You shouldn’t only be linking to other people’s content and having them link to you. The importance of good internal links cannot be underestimated. You might have noticed in the intro, we put an internal link to our content.
This makes it easier for search engines to index your site. It also keeps readers engaged and makes them stay on your site longer. This, in turn, helps to increase domain authority.
5. Make Your Site Mobile-Friendly
Google uses mobile-first indexing. This means how your site displays on mobile and how much mobile visitors like your site is crucial. Your site should be well-designed so that it displays well on cellphones and isn’t slow to load on their limited memory.
How We Can Help
Knowing how to increase domain authority is complicated. We’ve barely scratched the surface. The best way to improve it is to have us do it for you.
We’re experts in web design and SEO and can make your website perfect. Ready to find out how? Then get in touch with us!