OPTIMIZE YOUR WEBSITE TO BE FOUND BY THE CUSTOMERS WHO ARE ACTIVELY SEARCHING FOR YOU.
BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO)
You’ve just created your business’ new website – it looks great and is sure to convert its visitors. Unfortunately, your website is still useless until it’s frequented by potential customers.
How in the world can you direct thousands of unique visitors to your website without paying for expensive advertisements?
That’s where we come in. Our team of SEO professionals has plenty of tricks up their sleeves to land your new website on the first page of Google’s competitive SERP – and the best part is, you don’t even have to lift a finger.
Just sit back, relax, and let us take care of the rest.
So, what are you waiting for? Give us a call now and employ the power of white-hat SEO techniques to skyrocket your site’s rankings and boost organic traffic.
HOW IT WORKS
SEARCH ENGINE OPTIMIZATION (SEO) IS THE MOST COST EFFECTIVE FORM OF ONLINE ADVERTISING.
DENVER SEO EXPERTS
Yeah, we’re SEO specialists, but what does that even mean, exactly? You ought to know what it is you’re investing your hard-earned money in; and yes, it’s an investment, one that you’ll surely see a bountiful return on.
Our team has spent countless hours learning about Google’s ranking algorithm and testing different SEO techniques to figure out which are the most effective at boosting rankings in Google.
First, we analyze your target keywords and your business’ niche to determine the best way to optimize your site. Then, we take a look at every single page on your website, ensuring they’re compliant with Google’s ranking algorithm.
All of the tweaks we make to your pages will keep people hooked on your page for a longer period of time, decrease the number of people that exit your web page without delving deeper into your site (known as a bounce), and increase conversions.
All of these improvements will boost your rankings in Google – oh, and you’ll grow your clientele, too. This process is often referred to as on-page SEO.
But that’s not all – we also know how to create a diverse backlink profile to your website from high-quality sites in your niche. The backlink building process is crucial for SEO; in fact, it’s Google’s number one ranking factor.
We create powerful backlinks with the right anchor text – the words on someone else’s website that link to your website – with SEO in mind. Google uses not only the link for ranking purposes but also the link’s anchor text to determine what the page being linked to is about.
For example, if you run a specialty roofing business, someone may use the text “specialty roofers” to link to you. When Google crawls the link and sees the anchor text, they’ll know that your website is about specialty roofing, and you’ll be sure to see a quick rankings boost.
Building powerful backlinks is called off-page SEO, but there’s more to off-page SEO than merely getting links to your pages.
Have you ever landed on a page and immediately felt confused? It’s pretty frustrating…
It’s also annoying when you click on a link and nothing happens, or images don’t load when they’re supposed to.
All of these factors contribute to the overall user experience (UX). If your site’s UX is poor, your users will hate interacting with your website, and as a result, your rankings will plummet. Our team of SEO specialists will ensure all of your users have a pleasant time on your site.
We’ll optimize your website’s performance by compressing images and serving them with next-gen formats like JPEG 2000 or WebP. Compressed images have far smaller file sizes, therefore drastically decreasing the time it takes for your page to load. Not only does this improve user experience, but it also increases rankings in Google.
Forgetting the importance of simplicity is easily one of the biggest mistakes we see people make when creating their first website. It’s crucial to keep it simple stupid! We make sure your website communicates your main point clearly and concisely. This is the best way to convey your message to your visitors, and it increases your conversion rate as well.
When it comes to user experience, the first condition for an excellent UX is accommodating the needs of your customers, and making all relevant information clear and straightforward.
Your site’s advertising, code, design, and UI (User Interface) must meld together into one well-optimized web page.
If you’re selling a product or service, your potential customers have to trust you before they buy something from you. That’s why it’s important to establish trust and credibility.
In order to establish trust, your website must be professional, secured with an SSL certificate, and it’s always a good idea to plug big names that you’ve worked with, logos, McAfee security checks, etc.
Even using the right colors has an impact on user trust, depending on the emotions you want to convey.
Creating amazing and meaningful content is one of the best ways to establish trust with your viewers. If your website is full of mediocre pages, they won’t convert well nor will they rank highly in Google.
Google wants to provide their users with the best possible content in the shortest amount of time – if your content isn’t the best, it will never make its way to the first page of Google’s SERP.
On the other hand, if you create awesome content for your target audience, it’ll generate backlinks on its own (because people will want to share it) and it will naturally soar to the top of Google’s rankings.
Part of creating awesome content is having an awesome call to action. After all, the whole point of creating your website is to convert your traffic into revenue generating clients.
Without a bold call to action, your users will likely exit your website without calling, emailing, or signing up for anything, which is the last thing you want.
We know exactly how to place the perfect call to action that not only looks great but also converts well.
We also know the importance of creating a fully responsive website. In today’s day and age, nothing short of a fully responsive website is acceptable.
If your user adjusts the size of the window, all of the page elements must also be adjusted accordingly.
Additionally, we’ll make your website look fantastic on any device, whether it’s being viewed on a desktop, tablet, or mobile device.
There are over 40,000 Google searches every second, and more than half of them are from mobile devices.
It’s no wonder Google has implemented their mobile-first policy. If your website isn’t optimized for mobile devices, you’ll suffer severe ranking penalties. That’s why it’s never been more important than now to optimize your website not only for desktop but mobile as well.
Luckily for you, we are experts at mobile optimization; after our team gets their hands on your website, it will look stunning across all platforms and will be coded in accordance with Google’s mobile-first ranking algorithm.
SEO RETURN ON INVESTMENT
SEO is, by far, the most cost-effective form of digital advertising, with the highest return on investment. By growing your site’s organic traffic with the power of white-hat SEO, you’ll also grow your business and increase your revenue.
SEO cost per click is much cheaper than the alternatives, such as Google Adwords. Moreover, organic traffic is more likely to convert into paying customers, as they were already searching for your services in the first place!
A properly optimized website can easily rank in Google for target keywords in your niche, which is sure to bring in a plethora of new paying customers eager to try out your services. SEO can be overwhelming for newbies, as there are a lot of things to keep in mind.
Luckily for you, Denver Digital’s team is comprised of SEO professionals. We have the knowledge – and the tools – to skyrocket your website to the first page of Google’s SERP.
The best part?
We’re just a phone call away!
SEO VS. PPC
PPC (Pay Per Click) allows businesses to bid on keywords in order to have their ads placed on the top positions of Google searches. This strategy allows you to outrank your competitors quickly and easily. In contrast to SEO, you are paying for your website to rank immediately rather than building up your domain authority and click-through rates organically.
In order to decide which service is right for you and your business, you must understand your target audience. Sometimes, it makes sense to invest in PPC advertising in order to show in top search results to gain clientele. Other times, businesses are at a point where they can solely use SEO for organic search results. Most of the time, Denver Digital recommends using both strategies to achieve desired results.
While your business can benefit from both SEO and PPC individually, they can be interchangeable. SEO and PPC can ultimately work together to get you great results. You can increase awareness by having both organic and paid search, bringing you multiple clicks from multiple audiences. You can even experiment with keywords and website content with PPC before converting it to a long-term SEO plan.
One huge difference with SEO is that it’s ultimately FREE. However, just because it’s “free” doesn’t mean it’s EASY. You must have a strategy if you want to show up in and on the top of Google Searches. Luckily, Denver Digital has worked for years developing an approach that allows businesses, both big and small, to be found online. Most of our clients rank in the top 3 positions for their industry keywords when performing online searches!
The beauty of SEO is that it is SUSTAINABLE. You must work hard to gain website domain authority, which means you cannot just ‘remove the ad’ and your page disappears from top searches as you would with PPC.
Consistent optimization will keep your business in the top positions for local searches.
In the long run, organic search results achieved through Search Engine Optimization will bring you lower cost leads for a longer period of time and will ultimately be more beneficial for your business.
Interested in learning more? Give Denver Digital a call at 720-316-4217 for a free website audit!