5 Key Marketing Questions to Ask a Digital Agency When Hiring Them
Your brand won’t go far at all unless you have the digital marketing muscle behind it that will help you stand apart.
The best step you can take is to reach out to a digital marketing agency that can assist you with whatever kind of work you need. However, you should vet them to the fullest before making a hire.
Read on so that you know which marketing questions to ask when you’re trying to improve your branding.
Know Which Marketing Questions to Ask
When you want to get a handle on your marketing, it takes the assistance of a top-notch agency.
It pays to get to know the marketing industry as a whole and to gauge the company’s understanding. Here are the points you need to ask about:
1. Learn About Their Prior Clientele
Learning which clients they helped before you will tell you a lot about what they can do for you. For instance, if you host meditation retreats, there is some intersectionality at play if the marketing company has done work for yoga studios.
Further, look into the success or failures of their prior marketing campaigns to gauge their expertise.
2. See If They’re Familiar With Your Industry
It also helps when the marketing company has knowledge of your specific industry. That way, they’ll know what makes your customers tick and will be better able to market to them.
When the agency speaks the same shorthand and understand your goals, it becomes easier for you to find results with your marketing campaigns.
3. Ask About Their Content Creation Expertise and Strategies
Half of marketing today revolves around content creation. As such, you need to ask the agency about things like blogging, podcasting, video creation and other forms of creating excellent content.
Do business with a marketing professional that understands graphic design principles so that they can create any kind of multimedia you need.
Make sure that your content strategy also revolves around monetization of a blog, YouTube channel or any other piece of media.
4. Find Out Their Search Engine Optimization (SEO) Philosophy
No matter how you slice it, your marketing campaigns aren’t going very far unless they are rooted in search engine optimization (SEO). Ask the company how they attack SEO and what goals you should be setting.
If they have familiarity with this form of marketing, it’ll be easier for them to help you get search engine ranking and to break through the noise.
5. Get a Price Breakdown
Finally, you need to get a clear idea of how much you’ll be paying for their marketing services.
Ask about their fee structures and what kinds of options you have. You should also ask what forms of payment they offer, and what you are getting at each tier of service.
Find this out upfront so that there are no surprises once it’s time to render service.
Handle Your Marketing Research
These are the marketing questions to ask when you’re trying to do right by your company’s branding.
In today’s climate, you have to be able to market at all times. Working with an incredible agency is half the battle.
Denver Digital can help you with whatever you’re looking for.
Take the time to contact us when you’re in need of any sort of digital marketing work.
