Responsive websites adapt to the size of the user’s screen. After implementing a responsive design (which Google is quite fond of, by the way), your site layout will automatically adjust itself depending on the size of their monitor, browser window, or the size of their mobile device’s screen.

Although responsive websites have been around for a while, they became especially popular as mobile phones were becoming commonplace during the mid-2000s.

By implementing a responsive web design, you’ll ensure the best possible experience for your users, regardless of their screen size or device of choice.  

Don’t make your visitors do a bunch of zooming on their mobile screens just to be able to read your site’s content. If they have to do too much adjusting, they’ll forget about your page altogether and call it quits. Your page should appear perfectly sized on their screen, whether they’re on desktop or mobile. The less work they have to do, the better – in fact, the only thing you need your users to do is to travel down the sales funnel via your call to action.

The bottom line here is you should make a responsive website because they rank better, they’re easier to create in the first place, and they’re far easier to maintain as well.