Pay Per Click Advertising
If you own a business or have ever tried selling anything online, you’ve probably heard of the term “Pay Per Click (PPC) advertising” So what exactly is PPC and how can it help your business?
Pay Per Click advertising is a type of online marketing where advertisers pay each time someone clicks their ads. This means that they only pay when someone actually visits their site or buys something from them. PPC advertising is often used to promote websites, blogs, and e-commerce websites, and if done right, can be a cost-effective form of advertising.
There are two main types of PPC advertising:
The two primary types of PPC are Search Engine Marketing (SEM) and Display Advertising. SEM refers to paid advertisements that appear at the top of search engines. Display Advertising refers to paid advertisements that are displayed on websites.
Google Ads is the most popular form of PPC advertising and allows advertisers to place ads on any website or app within the Google network, which includes millions of websites around the world. Advertisers only pay when someone clicks on their advertisement as opposed to paying per view or impression. If done correctly, this can be a very lucrative way of advertising your business or product, however, if you are unfamiliar with how to effectively utilize the Google AdWords platform, you can end up wasting a lot of time and money trying to figure out what does and does not work.
Google AdWords offers several different campaign options including keyword bidding, ad extensions, remarketing, conversion tracking, and advanced reporting. Each service provides a unique benefit to advertisers.
Keyword bidding allows advertisers to bid on specific keywords in order to get higher placement on the search results page. Ad extensions allow advertisers to add additional information about their products or services to their ads. Remarketing helps advertisers target users who visited their website in the past but did not convert. Conversion tracking enables advertisers to measure the success of their campaigns, and advanced reporting allows advertisers to see exactly what happened during their campaigns and whether or not it was a success.
So how does a small business owner ensure they are optimizing their ad spend on Google?
There are many different ways to optimize your PPC campaign, but if you decide to try and do it yourself, it will likely require a lot of trial and error before you see results. Keywords, ad copy, and landing page optimization all play a role in determining your budget, and ultimately your bottom line. You should also consider other factors, like the quality of the user experience provided by your site and your ability to convert visitors into paying customers.
An effective account structure will help keep your PPC accounts running smoothly. You need to consider what kind of advertising strategy you want to follow, whether you want to promote specific products or services, and how many different channels you want to utilize. Then you’ll need to determine what type of budget you want to allocate to each channel.
You can bid per impression, per click, per conversion, etc. But the basic idea behind all bids is that there will always be a winner. The higher your bid, the more likely you are to “win”, which would mean showing up ahead of your competitors on the search engine results page (SERP) for the keyword you are bidding on, and in theory, earn you more website traffic and conversions.
The web presence of your business is the most powerful tool you have in today’s digital world!
Successfully marketing Google AdWords is a very in-depth and difficult process. Luckily, our team of marketing experts here at Denver Digital can navigate your company through the process and make sure your business, big or small, is utilizing advertisements effectively through Google AdWords and Search Engine Optimization.
Effective use of Google AdWords marketing strategy not only drives traffic to your webpage and business, but in-turn, increases clientele and revenue. With years of Google AdWords experience, Denver Digital is one of the top AdWords management teams in the Denver area.
IF YOU HAVE TRIED USING ANOTHER GOOGLE ADWORDS COMPANY BUT HAVE FAILED TO ACHIEVE THE DESIRED RESULT, DENVER DIGITAL CAN HELP
We have perfected the Google AdWords process and all of our AdWords managers are Google AdWords certified. We focus on Keyword research specific to your business, optimized ads, and effective use of geo-targeting. With these factors, we can ensure high click-through rates with AdWords Services.
Our team at Denver Digital believes in optimization. We continuously make adjustments to ensure peak performance for your google advertisements.
Not only do we provide consistently high-quality service, we back it up with relevant data using Google Analytics and real-time performance reports, putting you in the know about the success of your business.
Our number one goal at Denver Digital is to provide a positive and smooth experience. Our team of Google Advertising experts is ready to help you and your business thrive with PPC and Google AdWords and accelerate your sales. Get in touch with us today and see the results for yourself