Top Video Marketing Trends in 2020 You Need to Be Aware Of
By the end of this year, video content is expected to account for 80% of all website traffic. If you’re not rolling, you’re missing out on a chance to reach customers. Video marketing can help you boost your brand, connect with your audience, and increase sales!
Staying up-to-date with the latest video marketing trends can help you create a successful strategy. Ready to roll? Keep reading to discover the five trends you need to create innovative videos.
With these trends in mind, you can get ahead of the competition and roll up on new customers.
Get started with these five tips!
1. Video Google Ads
Pay-per-click (PPC) advertising is a great way for you to get in front of new customers. PPC ads appear on search engines like Google when someone searches for your product or service. While many companies opt to create text ads, you can also craft visual ads that feature videos.
Among our video marketing trends, video Google ads are one of the best ways to increase sales. Video ads will help you draw the consumer’s eye. Once you have their attention, you can use a compelling call-to-action to close the sale.
These videos will appear while people are in the mood to shop, allowing you to optimize conversions.
2. Interactive Videos
Shoppable, interactive videos are a great way for you to increase sales with mobile consumers.
Many people check their smartphones while they’re shopping, even while they’re in stores. Interactive videos make it easier for people to shop straight from their phones. These videos are also more engaging, which will help you keep the customer’s attention longer.
By using these video marketing trends, you can improve the customer’s experience and boost sales.
3. Personalization
Customers now want a more personalized experience. In order to use these video marketing trends effectively, you need to know who your customers are and what they need. Segmenting your audience into buyer personas will make it easier for you to connect with customers.
Once you forget that connection, you can increase conversions.
Artificial intelligence and machine learning are two great ways to learn about your customers. Then, you can use the data you gather to create innovative videos designed with your customers in mind.
4. 360-Degree Videos
Consider using virtual reality to produce innovative videos, too.
Interactive, 360-videos will allow your customers to take virtual tours. Some companies like Ikea also use virtual reality to help consumers picture products in their own homes. This video trend can help you stand out from competitors before boosting sales.
5. Longer Videos
People are taking more time to sit and watch longer videos. With that in mind, many companies are creating long-form videos to keep consumers engaged.
Make sure your videos focus on one specific concept. Then, you can keep your customers focused and engaged before using your call-to-action to boost sales.
Start Rolling: 5 Video Marketing Trends to Keep an Eye on in 2020
Ready to start rolling? With these five video marketing trends, you can boost engagement and sales. Meanwhile, you’re also increasing brand recognition, helping you stand out from the competition!
Ready to roll? Contact us today to get started!
