How can small businesses stay competitive with an aging workforce?
As people live longer and healthier lives, many are deciding to extend their careers beyond the traditional retirement age. This trend has significant implications for businesses a
9 Tips to Make a User Friendly Website
You have 50 milliseconds to make a good first impression with your website. That’s not a lot of time to keep your audience with you. You need to impress your users so much th
How to Create a Killer Landing Page That Converts
Your landing page is the first thing a customer will see before they (hopefully) buy from you. However, slapping a few facts and a “buy now” link next to a stock photo
Social Graces: The Benefits of Social Media Marketing
By January 2019, there were over three billion active users on social networks. As more people continue to use their smartphones to access the internet, the number of people using
Palette Power: The Importance of Color in Web Design
Did you know that there is approximately 28,000,000 small business in the U.S? In 2015 small businesses were responsible for over 61% of all growth. Small Businesses are a signific
The Psychology of Color in Marketing (And How It Applies to Your Website)
It may seem like your intuition is the best guide when it comes to marketing your business. While that’s true in some instances, there are other times when it’s best to
How to Define Your Target Market and Why It’s Important
If you haven’t defined your target market, you may be missing key opportunities. If you know who you’re marketing to, you can employ tactics like search engine optimiza
The Importance of White Space in Advertising
With advertising, you only have a limited amount of space and characters to say what you need to say. Therefore, it would make sense that you should include as much information as
How to Promote Your Business With Branded Hashtags
Hashtags pop up all over social media. In essence, it’s a way for people to identify their posts as relevant to a specific topic. For example, a fan of Game of Thrones might
Best Online Marketing Tools: Free Resources to Boost Your Marketing Game
The best online marketing tools can help make your work easier. It can save time and money. However, you don’t want to choose the next shiny marketing tool. You want to cho
