5 Reasons Your Small Business Needs a Website
Are the website benefits for businesses worth the work of creating one?
Businesses gain many benefits from having a web presence. But the primary benefit is having more exposure, which helps grow your business. That ultimately means more income for your company.
If you’re not sure if you need a business website, check out these five benefits of having one.
1. Establish Yourself as a Professional
Consumers expect websites from companies, even local companies. If you don’t have a website, it can make consumers feel like you don’t take your business seriously or don’t keep your business up to date.
A well-designed site establishes you as a professional in the field. By including content marketing and valuable information, you also show that you’re an expert in what you do.
2. Capture Online Traffic
Consumers have almost constant access to the internet. Statistics show that 81% of Americans own smartphones, which gives them instant access to online searches anytime.
Your website helps those consumers find you. It’s your chance to integrate search engine optimization to rank higher in search engines.
Even if you run a brick and mortar business that relies on local customers, your online presence is still important. That’s because 97% of consumers head to the internet to search for local businesses.
3. Save Time
Your website is the ideal place to showcase your products and services. It gives consumers a spot to find the information they want before making a buying decision.
When building your website, think about the common questions you get about your business, products, or services. What customer service issues do you handle frequently?
Include that information on your website to better serve your customers. They get the information they want without contacting you.
You save time because you’re not constantly fielding the same customer service inquiries.
4. Take Control
When you have a website, you have full control over what goes onto it.
Sure, you can build an online presence through social media platforms. But you’re not in charge of the formatting or what you can put on those sites.
A social media platform can freeze your account or remove it completely for any reason. Even if you didn’t break any rules or weren’t aware of the rules you violated, you’re at the mercy of the platform.
If that’s your only connection to your followers, you’ve suddenly lost contact with all of them.
With a website, you can post the content you want without worrying about rules and restrictions.
5. Stay Competitive
Have you searched for your competitors online? There’s a good chance they’re already there.
If you don’t have a website, you’re missing out on potential traffic and exposure that your competitors are getting.
If your competitors don’t have websites yet, you can establish yours and snag a share of the market before they do.
One study shows that 40% of small businesses don’t have websites. That means there are likely some businesses in your niche that don’t have a site yet. Beat them to the online traffic by creating yours now.
Start Enjoying Website Benefits
Is your business missing out on website benefits? Having a web presence that you full control is a powerful tool for growing your business.
Not sure where to start on creating a business website? Our website design and development services take the guesswork out of it. We can handle all aspects of creating an effective website for your business.