It may seem like your intuition is the best guide when it comes to marketing your business. While that’s true in some instances, there are other times when it’s best to take a close look at the research that can direct you in the right direction. One area that might require some extra thought is […]
The Psychology of Color in Marketing (And How It Applies to Your Website) Read More »
Having a difficult time attracting locals to your business? There’s a chance they don’t even know who you are! Without a strong search engine optimization (SEO) strategy, consumers will fail to find your business online. SEO can help put you on the map! In the case of local SEO, that’s literal. Local SEO helps you
Top 5 Benefits Of Local SEO Read More »
If you haven’t defined your target market, you may be missing key opportunities. If you know who you’re marketing to, you can employ tactics like search engine optimization and maximize your website design to speak to them more directly. Why is knowing how to define your target market crucial and how do you do it?
How to Define Your Target Market and Why It’s Important Read More »
With advertising, you only have a limited amount of space and characters to say what you need to say. Therefore, it would make sense that you should include as much information as possible in the limited amount of space you’re given, right? Wrong. While taking advantage of advertising space is important, it doesn’t mean you
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Instagram may seem like an enigma to many businesses that haven’t quite conquered the platform just yet. There are sporadic timeline posts and an algorithm that seems to change every day. A lot of companies feel like they’ll never break the code to success on this social media marketing. However, there are some key factors
A Beginner’s Instagram Guide: How to Market on the Platform Read More »
The SEO industry is growing and advice changes year after year. If you want to improve your website’s SEO and standing, one of the best ways to do so is to increase domain authority. What is domain authority and how does it influence your site’s SEO? In a nutshell, domain authority is an assessment of
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Hashtags pop up all over social media. In essence, it’s a way for people to identify their posts as relevant to a specific topic. For example, a fan of Game of Thrones might include #GoT in a show-related post. Then, that post shows up if anyone searches for that hashtag. Businesses can also use branded hashtags
How To Promote Your Business With Branded Hashtags Read More »
The world has gone from hustling and bustling, concerts on the weekends, park sports on the weekdays, packed malls and restaurants, to empty streets and governments ordering businesses to close and people to stay home to fight the spread of a serious virus. Many counties in Colorado, including Denver, have issued a strict stay at
The best online marketing tools can help make your work easier. It can save time and money. However, you don’t want to choose the next shiny marketing tool. You want to choose something that is going to bring in your business the results you need. You want tools that will bring you in leads, which
Best Online Marketing Tools: Free Resources to Boost Your Marketing Game Read More »
In a world where everything has gone digital, your business needs to fall in line or die. It’s harsh, but it’s the truth. So where do you start? Well, one critical juncture of your business that needs to go digital is advertising. But with such a wide array of options, it’s difficult to pick a
The Ins And Outs Of Display Advertising Read More »
