December 10, 2018

Calling all bloggers: Becoming an influencer

Content Development, Digital Marketing Strategy, Social Media Advertising / /

It’s no secret that money talks, but in the digital age, so do mentions and in 2026, those mentions are worth more than ever. The creator economy has evolved from a side-hustle novelty into a core part of marketing infrastructure. The global influencer marketing industry now stands at roughly $32–33 billion, more than three times […]

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Telling the Story: Multi-Platform Pointing

Branding, Content Development / /

In the digital age, marketing often comes down to telling a story. Whether the star is your brand, product, or those who use it, consumers want to feel connected. They want to follow something they know. That instinct hasn’t faded. If anything, data now proves it outright. Storytelling driven marketing search demand grew sharply through

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