AS A BUSINESS OWNER, YOU PROBABLY REALIZE THE IMPORTANCE OF DRIVING WEB TRAFFIC TO YOUR WEBSITE.
Sure, having a website is great, but if it’s not showing up on the first page of a Google search, your message is getting lost.
This is where blogging comes in.
Not only can a blog help establish you as an expert in your industry, but it can also help you boost your SEO rankings.
SEO- a quick tutorial
Search engine optimization, (or SEO, for short) is a series of things you can do for your website that allows you to organically boost your web page’s rank (aka, does it appear on the first page of a Google search, or is your website buried deep down on page six.)
Sometimes, this involves the use of keywords; other times, it involves making sure that your content pages hit certain word counts.
Cross-linking to social media sites, such as Facebook, Twitter, and Google+ can also be helpful.
Most people understand the importance of the things we’ve listed above, but far fewer people understand how blogging for SEO can help increase your web traffic.
FRESH CONTENT IS IMPORTANT
If your website hasn’t been updated in a long time, that’s going to have an impact on its ranking. Why? Because search engine crawlers love (we stress– *love*) websites that are updated on a regular or semi-regular basis.
When web content is ignored, the crawlers deem your website to be stale, and that’s going to have a negative impact on your ranking.
Remember, every time you post a blog, you add a new web page. Every time you add a new web page, you’re providing more feed for the crawlers.
Crawlers are like people. They need to be fed regularly.
It gives you fresh content for social media
If you’re not using your social media accounts to link to your website, you should be.
When you blog, you’re providing valuable information that can be shared via platforms such as Google+, Twitter and Facebook. Not only does this help provide exposure for your business, but it also gives users opportunities to share your content.
Remember- when you blog, it’s not just about putting words on a page. You’ll want to blog with a purpose.
Blogging helps establish you as an authority
Some of the best blog topics consist of FAQs within your industry. For example, if you own an HVAC company, you could offer tips for springtime maintenance, or provide information on ways you can get the most life out of your heating and cooling equipment.
Not only does this provide valuable information for your customers, it helps establish that you’re an expert in your line of work.
At Denver Digital we have years of experience in helping businesses throughout the US expand their digital footprint.