If you’re wondering if there are any tangible benefits of adding a blog to your website, the answer is a resounding “yes.”
It’s a common question among small business owners who want to boost their SEO ranking,
More times than not, the questions surrounding what the blog topics should consist of, how long they should be and how this extra content will enhance their search engine placement.
What’s this all about?
Blogs are basically short articles that are written to answer questions that your customers might have about your services and your industry’s best practices.
For example, if you’re a roofing company, you could post blogs about how long the average roof lasts, signs you may need to replace it, the pros and cons of various roofing materials and the benefits of keeping your gutters maintained. Not only will this allow you to increase your keyword density, it provides you an opportunity to establish yourself as a trusted authority in your field.
On the flip side of that coin, you wouldn’t want to post blogs about the latest crochet trends, celebrity gossip and/or kitchen design ideas. Why? Because, well to state the obvious, posts that have nothing to do with your business won’t much help you get onto the first page of a Google search.
Word count is key
It’s not just about throwing words on a page. Search engine crawlers pay attention to how long people stay on your website and how long they stay on any particular web page. In years past, small business owners could get away with microblogs (blogs that are 200 words or less), but in today’s world, 500-plus word blogs are the industry standard.
Not only does this give you an opportunity to hit target keyword density, engaging, but well-written content will also help keep eyes on your website. Both of these things will help boost your website ranking.
Can’t I just cut and paste stuff I find on the web?
No! One, cutting and pasting someone else’s content is flat out plagiarism, this is also something that the search engine crawlers pay attention to. If your content isn’t unique, because you’ve “borrowed” it from another internet source, your website ranking will be penalized. Not to mention that there’s also the chance you could face civil penalties; stealing content is against the law.
If you don’t have a writer on staff, you can hire a freelance or subcontractor to help with your blogging.
Ok, I’m ready to get started, what now?
If you’ve decided you’re interested in learning more about how a regular blog can help enhance your SEO ranking, you’ve come to the right place.
My Denver Digital has been helping small businesses throughout the US enhance website performance customized marketing strategies since 2015.
We can help you add a blog to your website and we’ll even provide you with monthly reporting, so you’ll have tangible data about how your website is performing.