How To Advertise On Facebook: A Complete Guide by Denver Digital
• Why advertise on Facebook?
If you are looking to start your own business, you probably have already started researching how to promote yourself online. You may have even read an article about how to advertise on Facebook. However, many people don’t realize how they can make money from this type of marketing. In fact, if you’re not using social media to market your business, you could lose out on many potential customers.
Here’s what you need to know about Facebook advertising:
– People spend over 2 hours per day on their phones. This means that over 1 billion mobile users visit Facebook daily.
– More than 80% of adults use at least one social networking site.
– Facebook has over 1.65 billion active monthly users. There are over 3 million businesses on Facebook!
These statistics alone show us just how much power Facebook has. In order to reach your target audience, you’ll need to start advertising on Facebook.
• What does a social media agency do?
Social Media Strategy
Building a social media strategy is a plan outlining how your business will use social networking sites like Facebook, Twitter, Instagram, etc., to promote your brand and increase sales. An excellent social media strategy should include goals, objectives, metrics, KPIs (key performance indicators), content creation plans, and promotion efforts.
Social Media Management
The term “social media management” refers to the daily activities involved in monitoring, posting, responding to comments, managing profiles, and other tasks associated with running a successful social media campaign. This includes building relationships with influencers, engaging followers, and creating quality content.
Content Creation
Content creation can refer to any creative work, including writing, graphic design, photography, video production, copywriting, audio editing, music/sound engineering, and many others. You may need several different types of skills to cover each area of content creation. If you are not comfortable doing something yourself, consider outsourcing the work.
• What are the benefits of advertising on Facebook?
Facebook Ads can help your business grow!
Facebook ads are a great way to promote your business and gain exposure to people who might not have heard about you. With Facebook’s vast audience, you can target specific groups of people based on age, gender, location, interests, and many other factors. You can use this information to better segment your followers into different demographics and reach out to them directly through their posts.
Facebook is free!
Unlike some platforms that charge businesses monthly fees, Facebook offers its services completely free of charge. This means you don’t need to invest money upfront to get started. As long as you have a basic understanding of how Facebook works, you should be good to go.
It’s fun to advertise on Facebook!
The best thing about Facebook ads is that they allow you to create highly engaging and interactive campaigns. For example, you can encourage users to join your page, like your page, comment on your posts, share your content, and much more. By creating these types of campaigns, you’ll be able to increase brand awareness, drive traffic to your website, and boost engagement among your followers.
• How to measure the return on my social media marketing?
Social Media Marketing (SMM) has been around since the early 2000s but has only recently become popular globally. Business owners once viewed SMM as something they could do without hiring professionals to manage their campaigns. Today, however, we see many companies using these platforms to promote themselves.
The question then becomes, how can you determine if your efforts have paid off? How can you know whether or not you’re getting value from your investment? This article will help you understand what metrics matter and where you should focus your attention.
Engagement
Engagement is the first metric that matters when measuring the return on your social media marketing campaign. This is because engagement is a direct reflection of the success of your campaign. So if you’ve spent time and money promoting your brand through social media, you want to ensure people are engaging with your content.
You can quickly check this by looking at the number of likes, shares, comments, etc., on your posts. A high level of engagement indicates that your audience is interested in what you’re posting, while low levels mean that they aren’t interested.
If you’re unsure about your current level of engagement, use tools like Hootsuite or Buffer to track your activity over time. You can even use a tool like Social Mention to find out what topics are trending online right now.
• When is the best time to advertise on Facebook?
The best time to advertise on Facebook is between 2 pm-4 pm Eastern Standard Time (EST). This is because people are at work during this time and would therefore have fewer distractions. They are also less likely to be online searching for things.
How to improve your digital marketing with competitor analysis?
Find out what your competitors are doing.
If you want to know if your competition is using specific tactics, then you need to look at their social media posts and how they promote themselves online. This can help you understand whether or not they’re using the same strategies that work best for them.
Use Google Analytics to find out where they are getting website traffic.
Google Analytics is a free tool that allows you to track the performance of your website and its content. You can use this tool to determine the keywords that people search for that lead them to your site. Once you have identified these keywords, you can target them through paid ads on Facebook, Twitter, Instagram, YouTube, etc.
Look into their SEO strategy.
SEO stands for Search Engine Optimization. SEO refers to the methods used to optimize websites for various search engines like Google, Bing, Yahoo, etc. A strong SEO strategy will allow you to rank higher in organic searches. If you don’t know much about SEO, then you should hire someone who does. There are plenty of freelancers on Upwork who specialize in SEO.
Quick Facts About Facebook:
- Facebook is a social networking service founded by Mark Zuckerberg in February 2004. People can create profiles where they can share their thoughts, pictures, videos, events, and other things to connect with friends and family.
- Facebook has two membership plans: Facebook Credits (for non-paying users) and Facebook Premium (for paying users).
- Users can add multiple people to their friend list. Once a user adds someone to their friend list, this person becomes a “friend.” Friends can then send messages back and forth through Facebook Messenger.
- Facebook allows its members to upload media files such as images, audio, and video clips. Users typically share them via status updates, photo albums, groups, events, and pages.
- Facebook uses algorithms and human moderators to remove any inappropriate content from the site.
- HTML, CSS, JavaScript, and PHP are the programming languages used to write Facebook’s code.
Facebook’s biggest competitors:
Twitter was created in 2006 and allows people to send messages that are 140 characters long. These short messages are called tweets. Tweets are used for personal and professional use; however, Twitter is a communication tool between friends, family, celebrities, politicians, etc.
Instagram
Kevin Systrom and Mike Krieger founded Instagram in 2010. They originally named the app “Poke” before finally changing it to what we know today. Instagram is currently owned by Facebook, making it possible to share pictures and videos from your smartphone directly to the social network.
• How do you choose a social media marketing agency?
Social Media Agency Experience
Social media agencies have been around long enough to be well seasoned in this industry. They know what works and what doesn’t work when creating content for your brand. So if you’re looking for a company with experience in social media marketing, look no further than a reputable social media agency like Denver Digital.
Branding
A good social media agency should understand branding. Many people think that social media is only about posting content and connecting with customers. But a social media campaign can be much more complex than that. First, your social media agency needs to understand how to build a solid online identity for your business. This means clearly understanding your target audience’s interests and preferences.
Audience Size
The size of your social media audience is another thing to consider when choosing a social media agency. If you don’t have many followers, hiring a big-name agency may not make sense. On the other hand, hiring a smaller agency might help you save money if you already have a large following.
If you’re looking for one of the top-rated social media agencies to help you advertise on Facebook, look no further! Call Denver Digital at (720) 316-4217 for a free social media marketing analysis.
