How Do I Increase My Websites Domain Authority?
How do you increase your website’s domain authority? If you want to rank higher in Google, then you should focus on building high-quality backlinks. In this article, we’ll show you how to get started.
Domain Authority (DA) is a metric that measures the strength of a website’s link profile. The higher DA, the better. A good way to start is to build links from relevant sites. This means finding other websites that share similar topics or target audiences and asking them to link to yours.
Domain Authority (DA) was created by MOZ to help website owners understand their overall website’s authority, which helps give insight into how to best rank in the Google SERP (Search Engine Results Page) Although Domain Authority (DA) is an important metric when trying to rank your website on Google for your industry keywords, it’s important not to become preoccupied with your Domain Authority (DA). Domain Authority (DA) excels in determining where you can compete by comparing your overall authority (your total link equity), with other websites. High-quality, high authority backlinks that drive traffic will improve your Domain Authority and SERP rankings.
Contact Denver Digital for a free website audit that includes all aspects of your on-page and off-page search engine optimization (SEO) as well as your DA score and tips on how to improve it.
What are you doing to increase your Domain Authority (DA)?
It’s important to ask the right questions when figuring out how to increase your DA. What is your ultimate goal and why are you trying to increase your DA in the first place? Domain Authority is meant to be an indicator of success, however, it is not directly used by Google to determine your website rankings. Domain Authority was created by Moz to help give website owners a better understanding of the quality of their site.
Does this mean that DA is meaningless?
Your website’s DA score isn’t meaningless but you shouldn’t rely on it to increase your website’s rankings. Domain Authority can help assess your relative competitiveness compared to your competition, but it isn’t a specific Google ranking factor and shouldn’t be treated as such. The goal of SEO is not to gain the highest DA possible. It’s about understanding the areas where you have a realistic chance of ranking and optimizing your website with “Google Best Practices” to achieve your goals.
Ideas on how to increase your website’s domain authority:
1. Find more backlinks from high-authority sources.
High-authority links from pages and sites still have significant ranking power and drive both Domain Authority as well as Page Authority. High-authority links can be useful even if you ignore DA. Google places a significant level of importance on high authority backlinks and views these high authority links as a “vote of confidence” for your website. Each backlink you acquire from a trusted website is another vote of confidence. The more “votes” your website receives, the higher it will rank in the SERP.
2. Increase domain authority by reducing or disavowing spam links.
Google’s algorithm makes a huge attempt at trying to discount spammy links, however, not all bad links are low-authority. It is perfectly normal to have links from low-authority pages and domains. In many cases, it can be helpful for searchers who find your website through lesser-known websites.
3. On-Page SEO Optimization should always be the top focus.
Next, you need to improve your domain authority by improving your on-page SEO.
Onpage SEO is all about optimizing your domain and website URL’s.
The most important things to help optimize your on-page SEO include:
- Ensure all of your titles and meta descriptions match the associated page.
- Improve your website user experience (UX)
- Use keywords naturally throughout your content and link them to other pages within your site.
- Make sure your images are optimized using Alt-Image text.
- Use Headings (H1, H2 & H3) throughout your content.
- Your content should be formatted to increase your chances of ranking in Google’s featured snippets.
Producing high-quality content is one of the most important factors for ranking your website for targeted keywords. Google consistently states that maintaining updated and unique content is vital to your SEO success.
Conclusion:
Effective SEO is hard. It requires many hours of both on-page and off-page optimization and is heavily analytics-based. Although performing high-quality SEO can be more time-consuming in the short term, the long-term dividends will be well worth it. Domain Authority allows you to see where your competitors are showing up online and how to compete with them cost-effectively. It also helps you maximize your investment in your online marketing activities and bring in more targeted and relevant website traffic.
