Social Graces: The Benefits of Social Media Marketing
By January 2019, there were over three billion active users on social networks. As more people continue to use their smartphones to access the internet, the number of people using these platforms continues to rise.
Of course, this is an excellent opportunity for any business, regardless of size. 73% of small businesses already invest in social media marketing, so they know it works.
If you’re one of the other 27%, it’s time you realized all the benefits of social networking. The fact is that today, having a well-designed, regularly updated page can help your business grow.
Three benefits of social media marketing:
Here are some of the benefits of having a digital presence for your business.
Even if you spend just six hours per week planning and getting creative, you’ll soon realize how much you can accomplish with a simple page. For a much lower price!
1. More Conversions
You need to be aware that when you start a social media account, you automatically get another channel through which you can promote yourself. However, not everything you post on your page will lead to a conversion.
You’ll need to work for them, but it’s proven that social media marketing leads to a higher close rate than traditional advertising methods.
2. Easily contactable customer service team
Social media has become an essential channel for customer service. It has become one the most common places where people go when they want to contact a business.
If you have a webpage, your customers’ lives will become much easier when they want to contact you.
3. Better brand recognition and loyalty
Initially, social media may appear to be just a page where you post a few sentences with an image or two and maybe some videos.
However, the truth is that you don’t need to be limited by a social media platform’s features. You can use them creatively to create content that engages people.
If you maintain an original page that puts your customers first and answers all their questions, you’ll see both your brand awareness and customer loyalty increase.
Let’s Get Planning!
We’ll assume you’ve already decided that your brand needs a Facebook page.
Next up, plan. If you don’t spend some time building a complete strategy for your pages, you’re likely not going to see all the benefits of social networking that we’ve mentioned here.
If you need any assistance with your social media marketing, call Denver Digital today! We’re ready to get started. Are you?
