The Psychology of Color in Marketing (And How It Applies to Your Website)
It may seem like your intuition is the best guide when it comes to marketing your business. While that’s true in some instances, there are other times when it’s best to
Top 5 Benefits of Local SEO
Having a difficult time attracting locals to your business? There’s a chance they don’t even know who you are! Without a strong search engine optimization (SEO) strateg
How to Define Your Target Market and Why It’s Important
If you haven’t defined your target market, you may be missing key opportunities. If you know who you’re marketing to, you can employ tactics like search engine optimiza
The Importance of White Space in Advertising
With advertising, you only have a limited amount of space and characters to say what you need to say. Therefore, it would make sense that you should include as much information as
A Beginner’s Instagram Guide: How to Market on the Platform
Instagram may seem like an enigma to many businesses that haven’t quite conquered the platform just yet. There are sporadic timeline posts and an algorithm that seems to chan
5 Tips to Increase Domain Authority of a Website
The SEO industry is growing and advice changes year after year. If you want to improve your website’s SEO and standing, one of the best ways to do so is to increase domain au
How to Promote Your Business With Branded Hashtags
Hashtags pop up all over social media. In essence, it’s a way for people to identify their posts as relevant to a specific topic. For example, a fan of Game of Thrones might
Which Businesses are Considered Essential in Denver During the COVID-19 Stay at Home Order
The world has gone from hustling and bustling, concerts on the weekends, park sports on the weekdays, packed malls and restaurants, to empty streets and governments ordering busine
Best Online Marketing Tools: Free Resources to Boost Your Marketing Game
The best online marketing tools can help make your work easier. It can save time and money. However, you don’t want to choose the next shiny marketing tool. You want to cho
The Ins and Outs of Display Advertising
In a world where everything has gone digital, your business needs to fall in line or die. It’s harsh, but it’s the truth. So where do you start? Well, one critical junc
