The SEO industry is growing and advice changes year after year. If you want to improve your website’s SEO and standing, one of the best ways to do so is to increase domain authority. What is domain authority and how does it influence your site’s SEO? In a nutshell, domain authority is an assessment […]
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Hashtags pop up all over social media. In essence, it’s a way for people to identify their posts as relevant to a specific topic. For example, a fan of Game of Thrones might include #GoT in a show-related post. Then, that post shows up if anyone searches for that hashtag. Businesses can also use branded hashtags
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The world has gone from hustling and bustling, concerts on the weekends, park sports on the weekdays, packed malls and restaurants, to empty streets and governments ordering businesses to close and people to stay home to fight the spread of a serious virus. Many counties in Colorado, including Denver, have issued a strict stay at
The best online marketing tools can help make your work easier. It can save time and money. However, you don’t want to choose the next shiny marketing tool. You want to choose something that is going to bring in your business the results you need. You want tools that will bring you in leads, which
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In a world where everything has gone digital, your business needs to fall in line or die. It’s harsh, but it’s the truth. So where do you start? Well, one critical juncture of your business that needs to go digital is advertising. But with such a wide array of options, it’s difficult to pick a
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It’s practically business gospel that your business needs a website. The absence of one simply cuts you off from too many avenues of potential sales and leads. It also leaves your online reputation at the mercy of whoever happens to write something about you online. The latest addition to that gospel is that you need
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Whether or not you use the term, every business that sells a product or service uses some kind of sales funnel. But what is a sales funnel? Generally speaking, it’s the route that customers take to end up making a purchase. That process is very complicated, but it’s simplified when you look at things in
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Close to half of the global population has a Facebook account. If you aren’t harnessing its power, you’re missing out on a huge number of potential customers. Yet what secrets are there to creating Facebook content? What do you need to know about managing a Facebook page? What sort of content will convert readers to
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If you’re just starting out your SEO journey, you’ve probably come across the terms “paid search” and “organic search.” These are two terms that work hand in hand to hold your SEO campaign together. That said, they’re two different ways to achieve the same goal. We’re going to discuss the ideas of organic search vs
Organic Search vs Paid Search: What’s the Difference? Read More »
Having a strong online presence is one of the most important attributes of a small business. In fact, not having one will only serve to keep you behind your competitors in the industry. It’s also important, though, to keep track of your online reputation. Otherwise, you may find yourself running into issues down the road.
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