Before you can convert any of your site’s visitors, you must first gain their trust. Without it, they won’t stick around for long, much less click on your call to action. Needless to say, it’s important to build rapport with your visitors.

First impressions are important, and your website is usually the first thing your potential customers will see – evidently, it’s crucial that you create your website in such a way that it comes across as insightful and credible.

Aside from providing a spectacular user experience (UX), using trust colors to your advantage in your site’s superb design, and setting up an SSL certificate, flaunting your partners is a great way to show your users that you’re worth their trust. Feel free to name drop, show big logos (Mcaffee security, for example) and feature any mentions of your site or company in large publications. On that note, it would be wise to link out to other big websites that mention your brand or feature you on their page. 

Always try to use simple language – if someone can’t understand what you’re saying, they surely won’t trust you. Additionally, make sure you spell everything correctly. Typos are sloppy, and they instantly reduce your credibility. Oh, and Google will penalize you for poor spelling and grammar as well.

You should make your contact information clearly visible and easily accessible, especially if your business model is heavily reliant upon your site’s visitors reaching out to you either via a phone call or an email. Place your contact form high up on your web page, where it’s easily visible. Lastly, always feature a contact button in the header, footer, or both.

Feature the number of happy customers that you’ve already done business with. You can feature your product or service’s reviews. It’s always a great idea to feature a testimonial next to your call to action. Our brains group things together to help us understand them better; if you place a testimonial near your call to action, people will be more likely to trust you and travel down the sales funnel.

Provide your users with plenty of information about your product or service. A surprising number of online sales are not completed due to a lack of sufficient information about the product or service. If your website visitors don’t know exactly what they’re getting themselves into, why would they give you their time, much less their hard-earned money?

Don’t cover your website in corny advertisements or annoying popups. Nothing is more irritating – or, for that matter, fishy – than a website covered in advertisements. It’s a surefire way to drive your conversion rate into the ground.

It’s important to use a reputable host for your website. Before you even begin to consider web hosts, figure out what you need. Think about the type of site you’re building, how you’re constructing it, the specific types of support you’re looking for, and any special software your site will be using.

Be sure to thoroughly sort through web hosts before choosing which is right for you. Without the right plan with the proper resources (available bandwidth), your website could crash under heavy load. People are impatient, especially online – if your website takes too long to load or worse, it crashes, you’ll surely lose would be customers.