{"id":3977,"date":"2020-03-03T13:00:00","date_gmt":"2020-03-03T13:00:00","guid":{"rendered":"https:\/\/denverdigital.com\/blog\/?p=3977"},"modified":"2026-09-24T20:39:29","modified_gmt":"2026-09-24T20:39:29","slug":"blog-video-marketing-trends","status":"publish","type":"post","link":"https:\/\/denverdigital.com\/blog\/2020\/03\/03\/blog-video-marketing-trends\/","title":{"rendered":"Top Video Marketing Trends In 2020 You Need To Be Aware Of"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

By the end of this year, video content is expected to account for 80% of all website traffic. If you\u2019re not rolling, you\u2019re missing out on a chance to reach customers. Video marketing can help you boost your brand, connect with your audience, and increase sales! Staying up to date with the latest video marketing trends can help you create a successful strategy. Ready to roll? Keep reading to discover the five trends you need to create innovative videos. With these trends in mind, you can get ahead of the competition and roll up on new customers. Get started with these five tips!<\/p>\n\n\n\n

1. Video Google Ads<\/h4>\n\n\n\n

Pay-per-click (PPC)<\/a> advertising is a great way for you to get in front of new customers. PPC ads appear on search engines like Google when someone searches for your product or service. While many companies opt to create text ads, you can also craft visual ads that feature videos.<\/p>\n\n\n\n

Among our video marketing trends, video Google ads are one of the best ways to increase sales. Video ads will help you draw the consumer\u2019s eye. Once you have their attention, you can use a compelling call to action to close the sale. These videos will appear\u00a0while<\/em> people are in the mood to shop, allowing you to optimize conversions.<\/p>\n\n\n\n

2. Interactive Videos<\/h4>\n\n\n\n

Shoppable, interactive videos are a great way for you to increase sales with mobile consumers. Many people check their smartphones while they\u2019re shopping, even while they\u2019re in stores. Interactive videos make it easier for people to shop straight from their phones. These videos are also more engaging, which will help you keep the customer\u2019s attention longer. By using these video marketing trends, you can improve the customer\u2019s experience and boost sales.<\/p>\n\n\n\n

3. Personalization<\/h4>\n\n\n\n

Customers now want a more personalized experience. In order to use these video marketing<\/a> trends effectively, you need to know who your customers are and what they need. Segmenting your audience into buyer personas will make it easier for you to connect with customers. Once you forget that connection, you can increase conversions. Artificial intelligence and machine learning are two great ways to learn about your customers. Then, you can use the data you gather to create innovative videos designed with your customers in mind.<\/p>\n\n\n\n

4. 360 Degree Videos<\/h4>\n\n\n\n

Consider using virtual reality to produce innovative videos, too. Interactive, 360 videos will allow your customers to take virtual tours. Some companies like Ikea also use virtual reality to help consumers picture products in their own homes. This video trend can help you stand out from competitors before boosting sales.<\/p>\n\n\n\n

5. Longer Videos<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

People are taking more time to sit and watch longer videos. With that in mind, many companies are creating long form videos to keep consumers engaged. Make sure your videos focus on one specific concept. Then, you can keep your customers focused and engaged before using your call to action to boost sales.<\/p>\n\n\n\n

Start Rolling: 5 Video Marketing Trends to Keep an Eye on in 2020<\/h4>\n\n\n\n

Ready to start rolling? With these five video marketing trends, AI optimized PPC<\/a>, shoppable interactivity, real time personalization, immersive AR, and short form first thinking you can boost engagement and sales while everyone else is still catching up. You’re also building brand recognition in a landscape where video accounts for the majority of all traffic online, so the businesses that treat video as a core channel rather than an afterthought are the ones pulling ahead in 2026. <\/p>\n\n\n\n

Ready to roll? Contact us today<\/a> to get started!<\/p>\n\n\n\n

FAQ<\/h3>\n\n\n\n

How much of internet traffic is video in 2026?<\/strong>
Video content makes up approximately 82% of all global internet traffic, based on Cisco’s internet traffic research, making it the single largest category of data moving across the web. <\/p>\n\n\n\n

Is shoppable video actually worth the investment?<\/strong>
Yes, shoppable video drives about nine times higher engagement than standard video ads and increases conversion rates by roughly 30%, largely because it removes the extra step of leaving the video to complete a purchase. <\/p>\n\n\n\n

Do I still need long videos in 2026?<\/strong>
Not as your primary format. Most marketers now find 30 second to two minute videos perform best, though long form still has a place for tutorials, webinars, and viewers who’ve already shown deep interest. <\/p>\n\n\n\n

Is AI-generated video actually effective, or just cheaper?<\/strong>
It’s both, AI personalized video ads outperformed personalized image ads by 9.4% and generic video ads by 6.5% in click through rate in a large MIT study, while also cutting production costs. <\/p>\n\n\n\n

Do I need an AR or VR strategy for my brand?<\/strong>
It depends on your category. It’s proven especially valuable for fashion, beauty, and home goods, where AR try on has been shown to increase purchase likelihood by nearly 20%; less visual, less try on dependent categories may see a smaller lift. <\/p>\n\n\n\n

What’s the single biggest change since 2020?<\/strong>
The shift from producing a handful of finished videos to producing modular, AI assisted variants at scale, personalized by viewer, optimized automatically by platforms like Google’s Performance Max, and cut short by default.<\/p>\n\n\n\n

We updated this article on September 24, 2026.<\/em><\/p>\n\n\n\n

<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t