{"id":3499,"date":"2018-12-03T09:21:00","date_gmt":"2018-12-03T09:21:00","guid":{"rendered":"https:\/\/denverdigital.com\/blog\/?p=3499"},"modified":"2026-06-12T18:05:04","modified_gmt":"2026-06-12T18:05:04","slug":"what-is-search-engine-optimization-and-why-do-i-need-it","status":"publish","type":"post","link":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/","title":{"rendered":"What is Search Engine Optimization and Why Do I Need It?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3499\" class=\"elementor elementor-3499\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7559bd98 e-flex e-con-boxed e-con e-parent\" data-id=\"7559bd98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6418eb15 elementor-widget elementor-widget-text-editor\" data-id=\"6418eb15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">If you own a small business and you\u2019re wondering if Search Engine Optimization (SEO) is important, the answer is a resounding yes.<\/span><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Websites that aren\u2019t optimized won\u2019t show up on the first two pages of Google searches, which means your target clientele and customers won\u2019t be able to find you.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">At Denver Digital we have years of experience in helping small businesses throughout the country enhance their digital presence. Not only can we help you understand the basics of SEO, we can help implement SEO best practices to help get your website search engine placement it deserves.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">SEO: The basics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The CliffsNotes version is that Google uses a complex algorithm to score websites. Websites that have a high score receive priority placement during search engine queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of the algorithm, search engines evaluate websites based on how recently they\u2019ve been updated, whether they include backlinks, and whether the content has been shared on social media pages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Websites that are updated regularly (most business owners find that adding a weekly blog is a good way to accomplish this), has a well-rounded use of keywords and H1 tags and that perform well on social media will be rated most favorably.<\/span><\/p>\n<p>\u00a0<\/p>\n<h4><span style=\"font-weight: 400;\">Websites that haven\u2019t been updated in months, that don\u2019t incorporate SEO keywords and H1 tags, and that aren\u2019t being shared or liked on social media platforms, perform poorly.<\/span><\/h4>\n<h3><span style=\"font-weight: 400;\">How it works<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ultimately, business owners need to use their website to prove to the search engine crawlers that their content is valuable, trusted, unique and interesting. \u00a0The most authoritative websites get placement preference. The goal is to make sure your website stands out from your competitors, and this is done by incorporating the best possible content, in the best possible way.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also need to focus on building a fan base.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Now, we\u2019re not suggesting you print out t-shirts as means of seeking out groupies, but we are suggesting you encourage your customers to write Yelp and Google+ reviews, to like your social media pages, and to share your content.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Things like this help to enhance your trustworthiness and it also helps show you\u2019re an authority in your field.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"\/\"><em><strong>Digital marketing experts<\/strong><\/em><\/a><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">When you work with Denver Digital, not only will you be working with a <\/span>digital marketing agency that<span style=\"font-weight: 400;\"> understands the importance of creating buzz, you\u2019ll be working with a digital marketing agency that knows how to get that accomplished.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">We know that the search engine crawlers are changing on a regular basis and we\u2019ll be able to communicate when the updates happened and what those updates consist of.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Remember, SEO optimization isn\u2019t something you do just once. When you work with our company you can rest assured that we\u2019re constantly monitoring the changes to the algorithm, so we can help keep your website performing as best as it possibly can.<\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e88f400 e-flex e-con-boxed e-con e-parent\" data-id=\"7e88f400\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32fcb272 hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"32fcb272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-52d9101 hfe-post-info-inline-item\" itemprop=\"author\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/author\/denverdigital\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-author\">\n\t\t\t\n\t\t\t\t\t\t\tDenver Digital\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-a54cf1c hfe-post-info-inline-item\" itemprop=\"datePublished\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-date\">\n\t\t\t\n\t\t\t\t\t\t\tDecember 3, 2018\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-83d5b31 hfe-post-info-inline-item\" itemprop=\"commentCount\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#respond\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-comments\">\n\t\t\t\n\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-255e917 hfe-post-info-inline-item\" itemprop=\"about\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-terms\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"hfe-post-info__terms-list\">\n\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/tag\/digital-marketing\/\" class=\"hfe-post-info__terms-list-item\">digital marketing<\/a>, <a href=\"https:\/\/denverdigital.com\/blog\/tag\/seo-basics\/\" class=\"hfe-post-info__terms-list-item\">seo basics<\/a>, <a href=\"https:\/\/denverdigital.com\/blog\/tag\/seo-for-business\/\" class=\"hfe-post-info__terms-list-item\">seo for business<\/a>, <a href=\"https:\/\/denverdigital.com\/blog\/tag\/seo-optimization\/\" class=\"hfe-post-info__terms-list-item\">seo optimization<\/a>, <a href=\"https:\/\/denverdigital.com\/blog\/tag\/website-promotion\/\" class=\"hfe-post-info__terms-list-item\">website promotion<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you own a small business and you\u2019re wondering if Search Engine Optimization (SEO) is important, the answer is a resounding yes. \u00a0 Websites that aren\u2019t optimized won\u2019t show up on the first two pages of Google searches, which means your target clientele and customers won\u2019t be able to find you. \u00a0 At Denver Digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[51,44],"tags":[88,87,90,92,91],"class_list":["post-3499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-seo-strategies","tag-digital-marketing","tag-seo-basics","tag-seo-for-business","tag-seo-optimization","tag-website-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Search Engine Optimization and Why Do I Need It? - The Most Interesting Blog In Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Search Engine Optimization and Why Do I Need It? - The Most Interesting Blog In Advertising\" \/>\n<meta property=\"og:description\" content=\"If you own a small business and you\u2019re wondering if Search Engine Optimization (SEO) is important, the answer is a resounding yes. \u00a0 Websites that aren\u2019t optimized won\u2019t show up on the first two pages of Google searches, which means your target clientele and customers won\u2019t be able to find you. \u00a0 At Denver Digital [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/\" \/>\n<meta property=\"og:site_name\" content=\"The Most Interesting Blog In Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-03T09:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T18:05:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/06\/Engine-Optimization.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1125\" \/>\n\t<meta property=\"og:image:height\" content=\"1108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denver Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denver Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/\"},\"author\":{\"name\":\"Denver Digital\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#\\\/schema\\\/person\\\/290092f2bca0bbcd9b9372dcb3a26e90\"},\"headline\":\"What is Search Engine Optimization and Why Do I Need It?\",\"datePublished\":\"2018-12-03T09:21:00+00:00\",\"dateModified\":\"2026-06-12T18:05:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Engine-Optimization.jpeg\",\"keywords\":[\"digital marketing\",\"seo basics\",\"seo for business\",\"seo optimization\",\"website promotion\"],\"articleSection\":[\"Search Engine Optimization\",\"SEO Strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/\",\"name\":\"What is Search Engine Optimization and Why Do I Need It? - The Most Interesting Blog In Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Engine-Optimization.jpeg\",\"datePublished\":\"2018-12-03T09:21:00+00:00\",\"dateModified\":\"2026-06-12T18:05:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Engine-Optimization.jpeg\",\"contentUrl\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Engine-Optimization.jpeg\",\"width\":1125,\"height\":1108,\"caption\":\"Laptop screen showing Yoast SEO analysis with needs improvement icons and title What is Search Engine Optimization and Why Do I Need It.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2018\\\/12\\\/03\\\/what-is-search-engine-optimization-and-why-do-i-need-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Search Engine Optimization and Why Do I Need It?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/\",\"name\":\"The Most Interesting Blog In Advertising\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#organization\",\"name\":\"The Most Interesting Blog In Advertising\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Denver-Digital.png\",\"contentUrl\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Denver-Digital.png\",\"width\":707,\"height\":353,\"caption\":\"The Most Interesting Blog In Advertising\"},\"image\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#\\\/schema\\\/person\\\/290092f2bca0bbcd9b9372dcb3a26e90\",\"name\":\"Denver Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r\",\"caption\":\"Denver Digital\"},\"sameAs\":[\"https:\\\/\\\/denverdigital.com\\\/blog\"],\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/author\\\/denverdigital\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Search Engine Optimization and Why Do I Need It? - The Most Interesting Blog In Advertising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/","og_locale":"en_US","og_type":"article","og_title":"What is Search Engine Optimization and Why Do I Need It? - The Most Interesting Blog In Advertising","og_description":"If you own a small business and you\u2019re wondering if Search Engine Optimization (SEO) is important, the answer is a resounding yes. \u00a0 Websites that aren\u2019t optimized won\u2019t show up on the first two pages of Google searches, which means your target clientele and customers won\u2019t be able to find you. \u00a0 At Denver Digital [&hellip;]","og_url":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/","og_site_name":"The Most Interesting Blog In Advertising","article_published_time":"2018-12-03T09:21:00+00:00","article_modified_time":"2026-06-12T18:05:04+00:00","og_image":[{"width":1125,"height":1108,"url":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/06\/Engine-Optimization.jpeg","type":"image\/jpeg"}],"author":"Denver Digital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Denver Digital","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#article","isPartOf":{"@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/"},"author":{"name":"Denver Digital","@id":"https:\/\/denverdigital.com\/blog\/#\/schema\/person\/290092f2bca0bbcd9b9372dcb3a26e90"},"headline":"What is Search Engine Optimization and Why Do I Need It?","datePublished":"2018-12-03T09:21:00+00:00","dateModified":"2026-06-12T18:05:04+00:00","mainEntityOfPage":{"@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/"},"wordCount":512,"commentCount":0,"publisher":{"@id":"https:\/\/denverdigital.com\/blog\/#organization"},"image":{"@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#primaryimage"},"thumbnailUrl":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/06\/Engine-Optimization.jpeg","keywords":["digital marketing","seo basics","seo for business","seo optimization","website promotion"],"articleSection":["Search Engine Optimization","SEO Strategies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/","url":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/","name":"What is Search Engine Optimization and Why Do I Need It? - The Most Interesting Blog In Advertising","isPartOf":{"@id":"https:\/\/denverdigital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#primaryimage"},"image":{"@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#primaryimage"},"thumbnailUrl":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/06\/Engine-Optimization.jpeg","datePublished":"2018-12-03T09:21:00+00:00","dateModified":"2026-06-12T18:05:04+00:00","breadcrumb":{"@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#primaryimage","url":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/06\/Engine-Optimization.jpeg","contentUrl":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/06\/Engine-Optimization.jpeg","width":1125,"height":1108,"caption":"Laptop screen showing Yoast SEO analysis with needs improvement icons and title What is Search Engine Optimization and Why Do I Need It."},{"@type":"BreadcrumbList","@id":"https:\/\/denverdigital.com\/blog\/2018\/12\/03\/what-is-search-engine-optimization-and-why-do-i-need-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/denverdigital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Search Engine Optimization and Why Do I Need It?"}]},{"@type":"WebSite","@id":"https:\/\/denverdigital.com\/blog\/#website","url":"https:\/\/denverdigital.com\/blog\/","name":"The Most Interesting Blog In Advertising","description":"","publisher":{"@id":"https:\/\/denverdigital.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/denverdigital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/denverdigital.com\/blog\/#organization","name":"The Most Interesting Blog In Advertising","url":"https:\/\/denverdigital.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/denverdigital.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/Denver-Digital.png","contentUrl":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/Denver-Digital.png","width":707,"height":353,"caption":"The Most Interesting Blog In Advertising"},"image":{"@id":"https:\/\/denverdigital.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/denverdigital.com\/blog\/#\/schema\/person\/290092f2bca0bbcd9b9372dcb3a26e90","name":"Denver Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r","caption":"Denver Digital"},"sameAs":["https:\/\/denverdigital.com\/blog"],"url":"https:\/\/denverdigital.com\/blog\/author\/denverdigital\/"}]}},"jetpack_featured_media_url":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/06\/Engine-Optimization.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/posts\/3499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=3499"}],"version-history":[{"count":7,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/posts\/3499\/revisions"}],"predecessor-version":[{"id":3543,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/posts\/3499\/revisions\/3543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/media\/3500"}],"wp:attachment":[{"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=3499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=3499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=3499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}