{"id":3217,"date":"2020-03-29T13:47:00","date_gmt":"2020-03-29T13:47:00","guid":{"rendered":"https:\/\/denverdigital.com\/blog\/?p=3217"},"modified":"2026-04-14T16:59:39","modified_gmt":"2026-04-14T16:59:39","slug":"why-a-mobile-optimized-website-is-important","status":"publish","type":"post","link":"https:\/\/denverdigital.com\/blog\/2020\/03\/29\/why-a-mobile-optimized-website-is-important\/","title":{"rendered":"Why a Mobile Optimized Website Is Important"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3217\" class=\"elementor elementor-3217\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6e03a6 e-flex e-con-boxed e-con e-parent\" data-id=\"2c6e03a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69274118 elementor-widget elementor-widget-text-editor\" data-id=\"69274118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>It\u2019s practically business gospel that your business needs a website. The absence of one simply cuts you off from too many avenues of potential sales and leads. It also leaves your online reputation at the mercy of whoever happens to write something about you online.<\/p>\n\n<p>The latest addition to that gospel is that you need a mobile <a href=\"https:\/\/denverdigital.com\/website-optimization\/\">optimized website<\/a>. That\u2019s geek-speak for a version of your site that functions well on the smaller screens of smartphones and tablets. If you\u2019re new to <a href=\"https:\/\/denverdigital.com\/digital-offers\/\">online business<\/a> or website building, you can rightly wonder why it\u2019s so important.<\/p>\n\n<p>Keep reading for the big reasons why you can\u2019t take a pass on a mobile version of your site.<\/p>\n\n<h2 class=\"wp-block-heading\">Improves User Friendliness<\/h2>\n\n<p>The rise of smartphones with high-speed Internet connectivity means that a lot of your customers visit your site on their phones. A <a href=\"https:\/\/denverdigital.com\/mobile-website-design\/\">mobile-optimized site<\/a> makes their user experience much smoother. The content, menus, and graphics adjust for the screen size.<\/p>\n\n<h2 class=\"wp-block-heading\">Google Wants It<\/h2>\n\n<p>Google is likely more sensitive to changes in user behaviors than any other company out there because so many people use Google products. They\u2019re also the final word on search engine optimization and page ranking.<\/p>\n\n<p>Google announced a few years ago that a mobile-ready site was a major factor in SEO scores moving forward. In fact, Google looks at your mobile site first now. Unless you want a terrible rank, you need a mobile site.<\/p>\n\n<h2 class=\"wp-block-heading\">Sales<\/h2>\n\n<p>All of those people browsing your site from their phones don\u2019t wait until they get home to make purchase decisions. Many of them will buy a product or sign up for a service directly from their phones. A mobile site streamlines that decision-making process for them.<\/p>\n\n<p>By contrast, a site that doesn\u2019t display well on their phones will just drive them to a competitor site. A mobile site facilitates sales and prevents unnecessary losses to your competition.<\/p>\n\n<h2 class=\"wp-block-heading\">It\u2019s Becoming the Norm<\/h2>\n\n<p>For new businesses especially, a mobile-ready site should prove a no-brainer of a decision. You can get a responsive site built from day one that transitions seamlessly from phone to desktop and back again without a hitch.<\/p>\n\n<p>Most major brands invested the time and money to build mobile versions of their sites years ago. These days, lacking a mobile version of your site or not building a responsive site makes your business look out of touch. Even WordPress lets you automate a mobile version.<\/p>\n\n<h2 class=\"wp-block-heading\">Parting Thoughts on Why You Need a Mobile Optimized Website<\/h2>\n\n<p>You can escape the need for a mobile optimized site. Customers expect it and will punish you for not having one.<\/p>\n\n<p>Just as importantly, Google will punish you for lacking a mobile-ready site. You\u2019ll never rank well in the search results, which will destroy your traffic potential.<\/p>\n\n<p>Denver Digital specializes in website design and digital advertising. If you need a new site or a mobile-ready site, <a href=\"https:\/\/denverdigital.com\">Denver Digital<\/a> for a consultation.\u00a0<\/p>\n\n<p>Was last updated on 14.04.2026<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4368c99a e-flex e-con-boxed e-con e-parent\" data-id=\"4368c99a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa025e0 hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"aa025e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-52d9101 hfe-post-info-inline-item\" itemprop=\"author\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/author\/denverdigital\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-author\">\n\t\t\t\n\t\t\t\t\t\t\tDenver Digital\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-a54cf1c hfe-post-info-inline-item\" itemprop=\"datePublished\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/2020\/03\/29\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-date\">\n\t\t\t\n\t\t\t\t\t\t\tMarch 29, 2020\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-83d5b31 hfe-post-info-inline-item\" itemprop=\"commentCount\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/2020\/03\/29\/why-a-mobile-optimized-website-is-important\/#respond\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-comments\">\n\t\t\t\n\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-255e917 hfe-post-info-inline-item\" itemprop=\"about\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-terms\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"hfe-post-info__terms-list\">\n\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/tag\/mobile-optimization\/\" class=\"hfe-post-info__terms-list-item\">mobile optimization<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It\u2019s practically business gospel that your business needs a website. The absence of one simply cuts you off from too many avenues of potential sales and leads. It also leaves your online reputation at the mercy of whoever happens to write something about you online. The latest addition to that gospel is that you need [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[59],"class_list":["post-3217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design","tag-mobile-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why a Mobile Optimized Website Is Important | Denver Digital<\/title>\n<meta name=\"description\" content=\"It&#039;s practically business gospel that your business needs a website. The absence of one simply cuts you off from too many avenues of potential sales and leads. It also leaves your online reputation at the mercy of whoever happens to write something about you online. The latest addition to that gospel is that you need [\u2026]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denverdigital.com\/blog\/2020\/03\/29\/why-a-mobile-optimized-website-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a Mobile Optimized Website Is Important | Denver Digital\" \/>\n<meta property=\"og:description\" content=\"It&#039;s practically business gospel that your business needs a website. The absence of one simply cuts you off from too many avenues of potential sales and leads. 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