{"id":3053,"date":"2021-07-15T17:25:00","date_gmt":"2021-07-15T17:25:00","guid":{"rendered":"https:\/\/denverdigital.com\/blog\/?p=3053"},"modified":"2026-04-10T21:44:20","modified_gmt":"2026-04-10T21:44:20","slug":"what-are-the-differences-between-on-page-and-off-page-seo","status":"publish","type":"post","link":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/","title":{"rendered":"What Are The Differences Between On-page And Off-page SEO?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3053\" class=\"elementor elementor-3053\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7490bfca e-flex e-con-boxed e-con e-parent\" data-id=\"7490bfca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a919a0f elementor-widget elementor-widget-text-editor\" data-id=\"2a919a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>There are two different types of SEO strategies companies use to market information and products to their audiences. Both strategies are important and both have their benefits, but are utilized in different ways.<\/p>\n<p>\u00a0<\/p>\n\n<p>One strategy works on improving the physical website, while the other focuses on improving social media involvement.<\/p>\n\n<p>What strategy works best for your business?<\/p>\n\n<p>\u00a0<\/p>\n\n<p><strong>On-page SEO<\/strong><\/p>\n\n<p>\u00a0<\/p>\n\n<p>On-page SEO focuses more on changes your website can make to increase the number of people interacting with it. This type makes physical changes to the website that will make its customers more likely to interact with it.<\/p>\n<p>\u00a0<\/p>\n\n<p>This is beneficial because on-page SEO will make the website look more professional and credible, reeling more customers in and making them more likely to buy your products or use your company.<\/p>\n<p>\u00a0<\/p>\n\n<p>Optimizing your website through on-page SEO will make your website credible, and will boost its place on search engines like Google.<\/p>\n\n<p>\u00a0<\/p>\n\n<p><strong>Off-page SEO<\/strong><\/p>\n\n<p>\u00a0<\/p>\n\n<p>Off-page SEO focuses on creating relevant content outside of your website. Creators focus more on campaigning through social media websites to make posts and create opportunities.<\/p>\n<p>\u00a0<\/p>\n\n<p>This strategy is beneficial because it makes people talk about your company outside of your website. Your company can transcend the boundaries and increase customer involvement through off-page SEO.<\/p>\n<p>\u00a0<\/p>\n\n<p>If customers are talking about your company on websites that are not your own, your SEO will increase because more and more people are interested in using your company.<\/p>\n\n<p>\u00a0<\/p>\n\n<p><strong>Combining the two<\/strong><\/p>\n\n<p>\u00a0<\/p>\n\n<p>Although both of these strategies work well in SEO, a combination of the two is the best option for your customers.<\/p>\n<p>\u00a0<\/p>\n\n<p>If the two are combined, customers will be able to find you on multiple platforms and will be able to judge based on what others say and how your website looks. This can make <a href=\"https:\/\/denverdigital.com\/blog\/2021\/06\/28\/does-my-small-business-need-seo\/\">your small company<\/a> grow even more and put it at the top of the search engines, so new customers will see and choose your company first.<\/p>\n\n<p>\u00a0<\/p>\n\n<p><strong>Want to try it out?<\/strong><\/p>\n\n<p>\u00a0<\/p>\n\n<p>If your company needs to increase its SEO, consider using both of these strategies. Even more, consider reaching out to our team to find the best way to balance off and on-page SEO to create a company customers will love.<\/p>\n<p>\u00a0<\/p>\n\n<p>Contact us to learn more about these strategies. Page updated 10.04.2026<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32d63c8d e-flex e-con-boxed e-con e-parent\" data-id=\"32d63c8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4a883 hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"ed4a883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-52d9101 hfe-post-info-inline-item\" itemprop=\"author\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/author\/denverdigital\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-author\">\n\t\t\t\n\t\t\t\t\t\t\tDenver Digital\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-a54cf1c hfe-post-info-inline-item\" itemprop=\"datePublished\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-date\">\n\t\t\t\n\t\t\t\t\t\t\tJuly 15, 2021\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-83d5b31 hfe-post-info-inline-item\" itemprop=\"commentCount\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#respond\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-comments\">\n\t\t\t\n\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-255e917 hfe-post-info-inline-item\" itemprop=\"about\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-terms\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"hfe-post-info__terms-list\">\n\t\t\t\t\t<a href=\"https:\/\/denverdigital.com\/blog\/tag\/seo-strategies\/\" class=\"hfe-post-info__terms-list-item\">SEO strategies<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are two different types of SEO strategies companies use to market information and products to their audiences. Both strategies are important and both have their benefits, but are utilized in different ways. \u00a0 One strategy works on improving the physical website, while the other focuses on improving social media involvement. What strategy works best [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,44],"tags":[45],"class_list":["post-3053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-offers","category-seo-strategies","tag-seo-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are The Differences Between On-page And Off-page SEO? | Denver Digital<\/title>\n<meta name=\"description\" content=\"There are two different types of SEO strategies companies use to market information and products to their audiences. One strategy works on improving the physical website, while the other focuses on improving social media involvement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are The Differences Between On-page And Off-page SEO? | Denver Digital\" \/>\n<meta property=\"og:description\" content=\"There are two different types of SEO strategies companies use to market information and products to their audiences. One strategy works on improving the physical website, while the other focuses on improving social media involvement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"The Most Interesting Blog In Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-15T17:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T21:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/port-1-img-18-768x614-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denver Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denver Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/\"},\"author\":{\"name\":\"Denver Digital\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#\\\/schema\\\/person\\\/290092f2bca0bbcd9b9372dcb3a26e90\"},\"headline\":\"What Are The Differences Between On-page And Off-page SEO?\",\"datePublished\":\"2021-07-15T17:25:00+00:00\",\"dateModified\":\"2026-04-10T21:44:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/\"},\"wordCount\":391,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/port-1-img-18-768x614-1.jpg\",\"keywords\":[\"SEO strategies\"],\"articleSection\":[\"Digital Offers\",\"SEO strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/\",\"name\":\"What Are The Differences Between On-page And Off-page SEO? | Denver Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/port-1-img-18-768x614-1.jpg\",\"datePublished\":\"2021-07-15T17:25:00+00:00\",\"dateModified\":\"2026-04-10T21:44:20+00:00\",\"description\":\"There are two different types of SEO strategies companies use to market information and products to their audiences. One strategy works on improving the physical website, while the other focuses on improving social media involvement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/port-1-img-18-768x614-1.jpg\",\"contentUrl\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/port-1-img-18-768x614-1.jpg\",\"width\":768,\"height\":614},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/2021\\\/07\\\/15\\\/what-are-the-differences-between-on-page-and-off-page-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Are The Differences Between On-page And Off-page SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/\",\"name\":\"The Most Interesting Blog In Advertising\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#organization\",\"name\":\"The Most Interesting Blog In Advertising\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Denver-Digital.png\",\"contentUrl\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Denver-Digital.png\",\"width\":707,\"height\":353,\"caption\":\"The Most Interesting Blog In Advertising\"},\"image\":{\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/#\\\/schema\\\/person\\\/290092f2bca0bbcd9b9372dcb3a26e90\",\"name\":\"Denver Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r\",\"caption\":\"Denver Digital\"},\"sameAs\":[\"https:\\\/\\\/denverdigital.com\\\/blog\"],\"url\":\"https:\\\/\\\/denverdigital.com\\\/blog\\\/author\\\/denverdigital\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Are The Differences Between On-page And Off-page SEO? | Denver Digital","description":"There are two different types of SEO strategies companies use to market information and products to their audiences. One strategy works on improving the physical website, while the other focuses on improving social media involvement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/","og_locale":"en_US","og_type":"article","og_title":"What Are The Differences Between On-page And Off-page SEO? | Denver Digital","og_description":"There are two different types of SEO strategies companies use to market information and products to their audiences. One strategy works on improving the physical website, while the other focuses on improving social media involvement.","og_url":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/","og_site_name":"The Most Interesting Blog In Advertising","article_published_time":"2021-07-15T17:25:00+00:00","article_modified_time":"2026-04-10T21:44:20+00:00","og_image":[{"width":768,"height":614,"url":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/port-1-img-18-768x614-1.jpg","type":"image\/jpeg"}],"author":"Denver Digital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Denver Digital","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#article","isPartOf":{"@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/"},"author":{"name":"Denver Digital","@id":"https:\/\/denverdigital.com\/blog\/#\/schema\/person\/290092f2bca0bbcd9b9372dcb3a26e90"},"headline":"What Are The Differences Between On-page And Off-page SEO?","datePublished":"2021-07-15T17:25:00+00:00","dateModified":"2026-04-10T21:44:20+00:00","mainEntityOfPage":{"@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/"},"wordCount":391,"commentCount":0,"publisher":{"@id":"https:\/\/denverdigital.com\/blog\/#organization"},"image":{"@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/port-1-img-18-768x614-1.jpg","keywords":["SEO strategies"],"articleSection":["Digital Offers","SEO strategies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/","url":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/","name":"What Are The Differences Between On-page And Off-page SEO? | Denver Digital","isPartOf":{"@id":"https:\/\/denverdigital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#primaryimage"},"image":{"@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/port-1-img-18-768x614-1.jpg","datePublished":"2021-07-15T17:25:00+00:00","dateModified":"2026-04-10T21:44:20+00:00","description":"There are two different types of SEO strategies companies use to market information and products to their audiences. One strategy works on improving the physical website, while the other focuses on improving social media involvement.","breadcrumb":{"@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#primaryimage","url":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/port-1-img-18-768x614-1.jpg","contentUrl":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/port-1-img-18-768x614-1.jpg","width":768,"height":614},{"@type":"BreadcrumbList","@id":"https:\/\/denverdigital.com\/blog\/2021\/07\/15\/what-are-the-differences-between-on-page-and-off-page-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/denverdigital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Are The Differences Between On-page And Off-page SEO?"}]},{"@type":"WebSite","@id":"https:\/\/denverdigital.com\/blog\/#website","url":"https:\/\/denverdigital.com\/blog\/","name":"The Most Interesting Blog In Advertising","description":"","publisher":{"@id":"https:\/\/denverdigital.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/denverdigital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/denverdigital.com\/blog\/#organization","name":"The Most Interesting Blog In Advertising","url":"https:\/\/denverdigital.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/denverdigital.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/Denver-Digital.png","contentUrl":"https:\/\/denverdigital.com\/blog\/wp-content\/uploads\/2026\/04\/Denver-Digital.png","width":707,"height":353,"caption":"The Most Interesting Blog In Advertising"},"image":{"@id":"https:\/\/denverdigital.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/denverdigital.com\/blog\/#\/schema\/person\/290092f2bca0bbcd9b9372dcb3a26e90","name":"Denver Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0654cfd13ecc4a2a73ba7b7f3d76c078f6eb2c4bcbd624ce18a0fd988c383cd?s=96&d=wavatar&r=r","caption":"Denver Digital"},"sameAs":["https:\/\/denverdigital.com\/blog"],"url":"https:\/\/denverdigital.com\/blog\/author\/denverdigital\/"}]}},"_links":{"self":[{"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/posts\/3053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=3053"}],"version-history":[{"count":9,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/posts\/3053\/revisions"}],"predecessor-version":[{"id":3100,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/posts\/3053\/revisions\/3100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/media\/3054"}],"wp:attachment":[{"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=3053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=3053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/denverdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=3053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}