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white space in advertising

The Importance of White Space in Advertising

With advertising, you only have a limited amount of space and characters to say what you need to say. Therefore, it would make sense that you should include as much information as possible in the limited amount of space you’re given, right?

Wrong. 

While taking advantage of advertising space is important, it doesn’t mean you should stuff the space you have with as much information as possible. You need to have some white space in advertising in order for your ads to be successful

Why is whitespace so important?

Read on to discover the importance of white space in advertising. 

What is Whitespace? 

First things first, what exactly is whitespace?

White space, also known as negative space, is empty space in a design that exists around the design layout and all the content. While the space may just seem empty, it’s often the most important part of the design. 

In other words, white space is an active element of the design, not a passive background. When you see whitespace in an ad, it’s not because the designer didn’t know what to put there. Rather, this space was created to help emphasize other elements of the design.

Why You Need White Space in Advertising

So, why is whitespace in advertising so important? Let’s take a look at the top benefits of whitespace:

Improves Readability and Comprehension 

One of the most important aspects of white space is that it improves readability and comprehension. 

With the proper use of whitespace, your readers won’t have to look for details or specific bits of information, as everything will appear well-organized and well-spaced. 

If you’re looking for your images and words to become more legible, then whitespace is definitely necessary. 

Attracts Attention

Our eyes are immediately drawn to something that is different. When confronted with a page full of text, your eyes will immediately go to what stands out. 

If, however, your page is loaded with a bunch of text and design, your customers will have trouble focusing their attention on one thing. By including whitespace in your text, you make it easy for your readers to focus their attention on one element on your page. 

Creates Balance 

Whitespace also helps create balance with your ads. If your ad is text-heavy and contains multiple images, then what you end up with is a piece of content that is too overwhelming for your viewers. 

Whitespace is the perfect way to balance out the texts and images on your page. 

Implies Sophistication 

Look up the advertisements of luxury brands, and we guarantee that you’ll see a generous amount of whitespace is used. 

Our brains have become accustomed to associating whitespace in ads with sophistication, while clutter is most often associated with cheaper brands. Simply adding whitespace to your ads will give your brand an edge of sophistication it didn’t have before. 

Are You Ready to Make Use of Whitespace? 

Now that you know why white space in advertising is important, it’s time to start making use of it. 

Also, if you need help with your ads or web design, be sure to get in touch with us today. 

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