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MarketingThe Ins and Outs of Display Advertising
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The Ins and Outs of Display Advertising

In a world where everything has gone digital, your business needs to fall in line or die. It’s harsh, but it’s the truth. So where do you start?

Well, one critical juncture of your business that needs to go digital is advertising. But with such a wide array of options, it’s difficult to pick a method. 

But fear no longer! We’re here to tell you about the ins and outs of digital display advertising and what it can do for you! So settle back and get comfortable, cause here we go!

What Is Display Advertising?

Display advertising refers to any online advertisement that combines the use of words, pictures, or videos. When clicked, this ad will transport the user to the company’s webpage or the product webpage. Some revenue is also generated by earning clicks.

Display ads come in a vast variety of forms. Banner ads are really common. Banner ads are ads placed in a poster-like format across a webpage, generally lining the sides or gracing the top and bottom.

The other three big types of display ads are interstitial ads, rich media ads, and video ads. Interstitial ads are ads that pop up before the user gets to the original webpage (i.e, those ads you have to clear out before you can read the news article you clicked on originally). Rich media ads are ads that you can do more with than click, like type in words or play a little game.

Finally, video ads are exactly what they sound like: ads that use video to convey a message. These are more popular on sites like Youtube or Vimeo.

How To Become A Pro At Display Advertising

Display advertising is a growth industry that’s showing no signs of slowing down. It’s projected to grow more in the period from now until 2025. So now that you know what it is, how do you master it?

For starters, it’s important to understand the trends of display ads, see what’s working and what isn’t. Recent studies have shown that consumers tend to prefer stationary banner ads as the “best” form of a display ad and will most likely click on a display ad if they see a discount. 

Another tip is to respect your consumers. It’s easy to get your brand in people’s faces with cavalcades of pop-ups and in-your-face ads, but consumers may end up seeing these ads as a nuisance and transferring those feelings to your company or product.

Finally, keeping your ad simple is important to attracting consumers. As flashy as having ads with tons of graphics and walls of text are, the sheer avalanche of content can intimidate or overwhelm your potential customers. 

To The Internet and Beyond

Now that you have a diverse knowledge of display advertising and how to use it to maximize your company’s sales, where do you go from here?

Well, if you want to know more information about marketing your company online and optimizing your SEO, check out some of the other posts on our blog!

Or if you’re ready to go, get moving! We wish you the best of luck.

 

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