3 Content Marketing Tips All Marketers Should Know
In this day and age, it’s safe to say that content marketing is king.
Not only is it a great way to connect with your audience and showcase your branding, but it’s also a simple way to drive traffic to your website. If you eat, sleep and breathe content marketing, this one’s for you.
Tune in for our three most relevant content marketing tips!
1. Know Your Audience
Before you begin any producing any content, you want to know exactly who your audience is.
After all, if you don’t know for whom you’re writing, how are you supposed to produce quality content? Without knowing, you’re more likely to produce a generalized type of content that doesn’t actually appeal to anyone. This is why knowing the details of your audience is so crucial in producing content.
It might be helpful to create a specific persona of your audience in your head. For example, a real estate brokerage may decide they want to produce content directed toward a younger demographic. A helpful persona to imagine might be a late-twenties first-time homebuyer.
When you have detailed such a specific persona in your head, you’re going to find producing relevant content all the more natural.
2. Create Engaging Headlines and Include a Read Time
Did you know that 80 percent of people only read the headline of an article?
It’s safe to say that your headline just might be the most important aspect of your article. After all, this is what’s going to grab the attention of your audience and entice them to read your content.
Don’t be afraid to use humor or even a slight degree of controversy in your headlines. This is what will separate your content from the competition and encourage your audience to click on your headline.
Another helpful hint is to create a read time. This is the estimated time that it will take for your audience to read the article from start to finish.
Today, web browsers like to know exactly what they’re getting themselves into. When they become aware of the entire article only taking three minutes of their life, they’re all the more likely to engage with your content.
3. Commit to a Schedule
Just how seriously are you taking your content production schedule?
Without a proper schedule, you’re going to find yourself posting content on an irregular basis. Not only will this look unprofessional to your audience, but it’s not giving your audience the opportunity to connect with your content.
This is why producing content on a regular basis is so crucial. With this, your audience is going to anticipate your content and be more likely to engage with it. For example, your audience will know to browse your profiles every Monday when new content is shared.
The goal is to have your audience become aware of your posting schedule. Try creating a catchy slogan that will help your audience to remember which days of the week you share new or certain types of content.
If creating this much content feels intimidating, rest assured that you cast re-post older articles. In fact, one study found that 75 percent of their blog views came from older posts. While these might not be new posts, they still have the power to grab your reader’s attention.
Use These Content Marketing Tips
Are you ready to take your content game to the next level?
Go on, use our content marketing tips and watch your readership skyrocket! If you could use a helping hand with your content market, be sure to contact us today.